William D. Cohan – Author of “Power Failure: The Rise and Fall of an American Icon”

Inside the Boardroom: Exploring the Storytelling Mastery of ‘Power Failure

Mike interviews William D. Cohan.

Few stories rival the rise and fall of General Electric (GE) in the riveting world of corporate sagas. Renowned author William D. Cohan delves into this captivating narrative in his book Power Failure: The Rise and Fall of an American Icon. In a recent conversation, Cohan shared profound insights into GE’s inner workings and the invaluable lessons gleaned from its tumultuous journey.


Cohan’s narrative prowess shines through as he unravels the intricacies of GE’s ascent to prominence under legendary figures like Jack Welch and its subsequent descent into turmoil. Through meticulous research and compelling storytelling, Cohan paints a vivid picture of the corporate giant’s triumphs and tribulations.

At the heart of “Power Failure” lies a profound exploration of leadership, accountability, and the perils of unchecked ambition. Cohan masterfully navigates through GE’s corporate culture, shedding light on the pivotal moments that shaped its trajectory. From innovative breakthroughs to ethical dilemmas, no stone is left unturned in this gripping account.

One of the most striking aspects of Cohan’s work is his candid portrayal of key figures within GE, including former CEO Jack Welch and his successor, Jeff Immelt. Through nuanced character analysis, Cohan offers readers a glimpse into the personalities driving GE’s fate and the complex dynamics behind closed doors.

The conversation with Cohan unveils the meticulous process behind crafting such a comprehensive narrative. From conducting in-depth interviews to immersing oneself in archival research, Cohan emphasizes the importance of rigorous investigative journalism in uncovering the truth behind corporate behemoths like GE.

Mike Fallat and William D. Cohan talk about the book Power Failure: The Rise and Fall of an American Icon.

Throughout the discussion, Cohan reflects on the broader implications of GE’s rise and fall, offering valuable insights for leaders and aspiring entrepreneurs. He underscores the critical role of transparency, integrity, and foresight in navigating the volatile landscape of corporate America.

As readers journey through the pages of “Power Failure,” they are confronted with a sobering reality: no organization, no matter how mighty, is immune to the forces of change. Cohan’s account is a cautionary tale for leaders, urging them to heed the warning signs of hubris and complacency.

“Power Failure” stands as a testament to the enduring power of storytelling in illuminating the complexities of the corporate world. William D. Cohan’s meticulous research and unparalleled narrative skill offer readers a compelling glimpse into the rise and fall of an American icon. As the conversation draws close, one thing becomes abundantly clear: the lessons learned from GE’s journey are as relevant today as ever, serving as a guiding light for leaders navigating uncertain terrain.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.


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