Timothy de Waal Malefyt – Author of “Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies”

Unlocking the Mysteries of Business Enchantment: A Journey into the Magical Realms with Timothy de Waal Malefyt

Mike interviews Timothy de Waal Malefyt.

We unravel the enchanting business world with the incredible Timothy de Waal Malefyt. Buckle up because today’s blog is all about unravelling the magical threads of business enchantment that Timothy so brilliantly wove during the conversation.


In the realms of business, there exists a captivating dance between courage, confidence, and the tantalizing sense of possibilities. Timothy eloquently broke it down for us, emphasizing that a strong magician in the business world can mix the factual with the incredulous. It’s not just about waving a wand and making things happen; it’s about playing with hope, proposing new ideas, and crafting an experience that leaves everyone spellbound.

Timothy threw a curveball into the mix. Just as there are virtuous wizards, there are also those who dabble in the dark arts. He drew a chilling parallel between business enchantment and the infamous Jonestown tragedy, where a sinister magician led 900 people to a grim fate with a poisoned elixir. The cautionary tale served as a stark reminder that power, when wielded irresponsibly, can have catastrophic consequences.

Ever wondered about George Soros? Timothy gave us a glimpse into the controversial figure’s magical prowess. According to him, Soros possesses that special skill set—a blend of proposing, playing with possibilities, and a dash of hope. Love or loathe him, there’s no denying that Soros has left an indelible mark on the business landscape, recognized by his community as a philanthropist and a man with a passion-driven direction.

Our conversation took a turn toward the significance of rituals in the business realm. Timothy drew a clear line between rituals and habits, emphasizing that the former carries a symbolic weight that transcends the action. He narrated how they infused brands with rituals during his time at BBDO, turning a simple act like pouring a Guinness into a sacred tradition. These rituals, he explained, create an experience that goes beyond the tangible, referencing something larger and more profound.

Ever heard of Patrick Bet-David? Timothy drew a parallel between his philosophy and the world of business magic. Bet-David emphasizes the importance of knowing your enemies in business—a sentiment Timothy resonates with, albeit with a twist. In the ever-evolving landscape, understanding your competition, their magical processes, and countering their moves is crucial to strategic development. It’s not just about defeating the enemy but understanding the playing field.

Despite our rational minds knowing it’s an illusion, there’s an undeniable enchantment in witnessing the seemingly impossible come to life. That room for uncertainty, mystery, and the play with alternative possibilities draws us in. From David Copperfield’s awe-inspiring performances to the thought-provoking magic of Tony Robbins, magic is an essential element that fuels our inspiration and motivates us to conquer the world.

Our discussion pivoted to the transformative power of rituals. Timothy stressed the importance of consistent and symbolic rituals, referencing the larger ideas they stand for. It’s not just about habit; it’s about infusing meaning and enchantment into our daily practices.

Mike Fallat and Timothy de Waal Malefyt talk about the book Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies

With a touch of fascination, we briefly explored Timothy’s work on women’s consumption paradox. Did you know that, on average, women spend $526,000 more than men over a lifetime due to healthcare costs? Timothy highlighted the misalignment in how marketers often communicate with women, emphasizing the need to give credit where credit is due. An eye-opening example from Campbell’s showcased how women’s creativity in the kitchen goes beyond what surveys might reveal.

As we wrapped up our conversation, Timothy teased his upcoming book, “Business Anthropology: The Basics.” this book provides an extensive overview of how anthropology can breathe life into business practices. From understanding the hidden dimensions of culture and rituals to exploring the impact of AI on consumer research, it’s shaping up to be a must-read for anyone seeking to unravel the mysteries of business anthropology.

Business is no mere transaction; it’s a spellbinding journey of courage, confidence, and endless possibilities. It’s about knowing your enemies, embracing enchanting rituals, and recognizing the magic in inspiration. As Timothy de Waal Malefyt would say, let’s infuse our businesses with that sense of hope, that touch of the incredulous, and embark on a journey where every act becomes a magical experience.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.


Share this article!