Stephen Skelton – Author of “Viticulture – 2nd Edition: An Introduction to Commercial Grape Growing for Wine Production”

Harvesting Success: Stephen Skelton’s Masterclass on Viticulture and Building a Legacy in Wine

Mike interviews Stephen Skelton.

A certain magic happens when passion meets expertise, and that’s precisely what went down in the latest episode of Million Dollar Stories. I had the privilege of talking to Stephen Skelton, the man who’s practically written the book on wine production. His work, Viticulture – 2nd Edition: An Introduction to Commercial Grape Growing for Wine Production, is more than just a guide; it’s a bible for anyone who dreams of turning sun-drenched vineyards into liquid gold.

Now, let’s get something straight: success in the wine industry isn’t about luck. It’s not about waking up one day and deciding to stomp some grapes for fun. It’s about time—time in the business, not timing the business. Stephen lives by this philosophy, which has made him a titan in his field. For over 45 years, he’s been cultivating not just grapes but a deep understanding of the craft, the climate, and the challenges that come with it. And let me tell you, this guy’s knowledge runs more profound than a vintage Bordeaux.

SUMMARY

Stephen described the vineyard as a battlefield where growers battle Mother Nature. Every season brings a new challenge—wet years, dry years, sunny years, and windy years. But the secret is knowing how to roll with it.

He broke it down like this: You’ve got to be 90% sure your grapes are 100% ripe before you pick them. That’s right—leave some room for a little risk. Stephen says, “Bend a bit to get a bit.” Lose 10% to rot if you must, but don’t sacrifice the 90% that will make a wine worth drinking. It’s about playing the long game, about focusing on quality over quantity—a principle that’s as applicable to life as it is to winemaking.

And here’s where it gets even more extraordinary: winemaking is part science, part art. It’s chemistry, timing, and intuition all blended into one. Stephen shared how different weather patterns can dictate the style of wine you produce. A dry, sunny season might yield bold reds, while a cooler, wetter year might give you crisp, high-acid whites. Knowing how to adapt your approach based on the climate? That’s the difference between a mediocre vintage and a gold medal.

Speaking of medals, let’s talk about what those shiny awards mean for your wallet. Stephen explained that getting your wine recognized in competitions can dramatically boost its value. For instance, a gold medal from the San Francisco International Wine Competition can add serious dollars to your bottle price. But pricing wine is no straightforward task. It’s an art form in itself—balancing quality, market demand, and the perceptions of wholesalers and retailers.

As Stephen put it, wine goes through a daisy chain before it ever hits the consumer’s lips. Producers set a price based on quality, wholesalers adjust it based on market dynamics, and retailers decide what customers will pay. It’s a fascinating process requiring business savvy and a deep respect for the craft.

Now, here’s a golden nugget for all the investors out there. Is owning a winery worth it? According to Stephen, absolutely—but it’s not for the faint of heart. “It’s a rich man’s business,” he said, but it offers incredible rewards. From the joy of creating something tangible and beautiful to the potential for significant returns, investing in vineyards is as much about the journey as it is about the destination.

Mike Fallat and Stephen Skelton talk about the book Viticulture – 2nd Edition: An Introduction to Commercial Grape Growing for Wine Production.

In the UK, where Stephen is based, the wine industry is still young but growing fast. He’s helping entrepreneurs find the right sites, understand the market, and develop their brands. His advice? Get involved. Be hands-on. Learn everything you can about your product and your audience. In other words, don’t just buy a vineyard and hope for the best. Treat it like a business, and you’ll reap the rewards.

Of course, we couldn’t end the conversation without diving into some personal stories. Stephen shared how wine has been a constant in his life, even during the more straightforward moments. He fondly recalled drinking inexpensive white wine with his mother, proving that it’s not the price tag but the memories that make a bottle unique.

When I asked him about his go-to wine, he lit up. Rieslings are his jam—high-acid whites that need time to come into their own. And while he enjoys a good red now and then, it’s clear his heart belongs to whites. As for the health benefits of red wine? Sure, there’s some truth to it. But as Stephen wisely noted, “Enjoy your wine, drink in moderation, but don’t stop drinking.” Amen to that.

If you’re even thinking about dipping your toes into the world of wine—whether as a grower, investor or just a connoisseur who wants to deepen their appreciation—Stephen’s book is your starting point. Viticulture – 2nd Edition has insights that can take you from zero to vineyard hero. And if you’re serious about making your mark in this industry, Stephen’s your guy. You can find him at EnglishWine.com. This episode was more than just a chat about wine. It was a masterclass in patience, passion, and perseverance.

Remember, success—whether in winemaking or life—is about playing the long game. As Stephen Skelton has shown us, it’s not about chasing perfection but embracing the process. So, what’s your next move? Whatever it is, make it a toast-worthy one.

Live Free and Write On.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing


Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).


The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

https://dreamstarterspublishing.com/

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