Stefan F. Dieffenbacher – Author of “How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models”

Uniting Innovation: Insights from a Conversation with Stefan F. Dieffenbacher

Mike interviews Stefan F. Dieffenbacher.

We Enjoyed chatting with the one and only Stefan F. Dieffenbacher; it was a real eye-opener! We dove deep into Stefan’s groundbreaking book, “How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models,” Let me tell you, this book is a game-changer. Stefan breaks down everything you need to know about driving innovation and digital transformation in your business, and it’s nothing short of revolutionary.


Stefan F. Dieffenbacher drops serious truth bombs about technology adoption and innovation strategy. He emphasizes the importance of not just jumping on the latest tech bandwagon but strategically applying novel technologies like AI and blockchain where they can honestly give you a competitive edge. It’s all about focusing on those areas of your business model where innovation can make a difference rather than just implementing new tech for the sake of it.

Stefan also explains how to foster innovation within your team. He distinguishes between innovation and improvement, highlighting the need to solicit feedback from your team members for fundamental improvements and look to external sources for true innovation. It’s all about finding and solving those unmet customer needs in a way that truly sets you apart from the competition.

And let me tell you, Stefan’s journey to writing and publishing his book is nothing short of inspiring. He started with a simple research initiative aimed at improving innovation practices, and it snowballed into a massive collaborative effort involving 60 people over five years. Talk about dedication! Stefan’s story just goes to show that with hard work and determination, anything is possible.

We both agree that financial education is crucial for success in today’s world. We’re discussing understanding how money works, making intelligent investments, and achieving financial freedom. And Stefan’s recommendation of “Rich Dad, Poor Dad”? Spot on! That book changed my life, and it can change yours, too.

Mike Fallat and Stefan F. Dieffenbacher talk about the book How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models.

We couldn’t forget about marketing and positioning. Stefan breaks it down for us, folks. It’s all about making strategic choices early in your business journey and using marketing to differentiate yourself. Whether you want to be the cheapest, the most effective, or the product leader, your marketing strategy should reflect that choice.

Finally, Stefan leaves us with some valuable resources and contact information. Head to to access the Unite models and take your innovation initiatives to the next level. Stefan and his team are here to help you succeed in the ever-changing business world, so don’t miss out!

Our conversation with Stefan F. Dieffenbacher was enlightening. His book, “How to Create Innovation,” is a must-read for entrepreneurs looking to drive innovation and transformation in their businesses. So what are you waiting for? Get out there and start innovating, folks! And remember, stay hungry, stay humble, and never stop innovating. Until next time, this is Mike Fallat signing off. Peace out, innovators!

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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