Self-Publishing vs. Traditional Publishing: Pros and Cons for Entrepreneurs

man from Dreamstarters Publishing with his book

“…Take that leap, write your book, and let the world be your audience.” – Mike Fallat

Hey there, entrepreneurs and aspiring authors! Today, we’re diving deep into the world of publishing, and we’re going to explore the age-old debate of self-publishing versus traditional publishing. If you’ve ever dreamed of becoming a published author, you’ve likely contemplated which path to take. Let’s break it down in true entrepreneur style, discussing the pros and cons of each option, so you can make an informed decision that aligns with your goals.

Self-Publishing: The Entrepreneur’s Playground


  1. Control: Self-publishing grants you full creative control over your work. From cover design to content, it’s all in your hands.

  2. Speed: Traditional publishing can be a lengthy process. Self-publishing allows you to get your book to market faster, seizing timely opportunities.

  3. Profit: You keep a larger percentage of your book’s royalties when you self-publish. This means more money in your pocket.

  4. Niche Topics: For entrepreneurs with specialized knowledge, self-publishing offers a platform to target niche markets that traditional publishers may overlook.


  1. DIY Hustle: Self-publishing requires a significant amount of effort. You’ll need to manage everything yourself, from editing to marketing.

  2. Branding: Building a strong author brand can be challenging without the backing of a traditional publisher.

  3. Distribution: Getting your book into physical stores can be more challenging when self-publishing, as many retailers favor traditionally published books.

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Traditional Publishing: The Established Route


  1. Prestige: Traditional publishing offers validation and recognition. Your book will have the stamp of approval from a respected publishing house.

  2. Marketing Support: Established publishers have resources and expertise to promote your book, potentially reaching a broader audience.

  3. Wider Distribution: Your book is more likely to land on the shelves of major bookstores and libraries.

  4. Editing and Design: Traditional publishers provide professional editing and design services, ensuring a polished final product.


  1. Loss of Control: You’ll have less say in the creative process, as traditional publishers may dictate changes to your work.

  2. Lengthy Process: Traditional publishing can take years, with no guarantee of success.

  3. Royalties: You’ll typically receive a smaller percentage of book sales compared to self-publishing.

The Decision: What’s Right for You?

So, what’s the verdict, entrepreneurs? The choice between self-publishing and traditional publishing ultimately depends on your goals, your work, and your willingness to put in the effort.

If you crave full control, a faster route to market, and the potential for higher royalties, self-publishing might be your calling. Just be prepared to don multiple hats, from writer to marketer.

On the other hand, if you seek the prestige and marketing support of a traditional publisher and are willing to trade some creative control for that, then traditional publishing could be the way to go.

Remember, there’s no one-size-fits-all answer. Many authors have successfully blended the two by starting with self-publishing to build an audience and then seeking traditional publishing deals later.


As an entrepreneur, you’re no stranger to taking calculated risks and making informed decisions. When it comes to publishing your book, weigh the pros and cons carefully, and choose the path that aligns with your entrepreneurial spirit and aspirations. Whether you venture into self-publishing or secure a traditional publishing deal, your unique voice and story deserve to be heard. So, take that leap, write your book, and let the world be your audience. Happy publishing, and may your entrepreneurial journey continue to thrive!

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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