Robert Atkinson – Author of “Big Is Beautiful Debunking the Myth of Small Business”

Debunking Economic Myths: Robert Atkinson’s Insights on Big Business Realities.

Mike interviews Robert Atkinson.

A distinguished author, Robert Atkinson, engages in a spirited conversation about his book, “Big Is Beautiful: Debunking the Myth of Small Business.” The lively dialogue delves into corporate tax codes, the impact of unions, and the future of technology, delivering a fresh perspective that challenges conventional economic beliefs.


Atkinson starts the discussion by dispelling a myth about business size and tax obligations. Backed by extensive research, he reveals that small businesses with fewer than 500 employees would be paying over $100 billion more in taxes annually if subjected to the same tax obligations as large corporations. This challenges the prevailing narrative that tax codes unfairly burden small businesses.

In response to questions about voluntarily paying more in taxes, Atkinson maintains a firm stance, echoing the sentiment that one’s responsibility is to pay every dollar owed and not a penny more. The conversation unfolds into Atkinson’s experiences as a small business owner running a nonprofit with a 501(c)(3) status. He emphasizes the importance of tax provisions that benefit small businesses and advocates for a level playing field without government favouritism based on company size.

The discussion shifts to the role of unions, with Atkinson acknowledging their positive aspects in advocating for workers’ rights. However, he voices concerns about unions’ potential to make excessive demands, contributing to a loss of market share for American companies. The conversation extends to the education system, where both Atkinson and his interviewer question the value of traditional college education. Atkinson advocates for a shift towards skill-based training and technical education, aligning with his belief in a more practical approach to preparing students for the workforce.

Unexpectedly, Atkinson reveals his inspiration from Joseph Schumpeter, a renowned economist, and his book emphasizes the importance of entrepreneurship and creative destruction. This personal touch adds depth to the conversation, underscoring literature’s profound impact on shaping one’s worldview.

Mike Fallat and Robert Atkinson talk about the book Big Is Beautiful Debunking the Myth of Small Business.

Atkinson expressed shared optimism about the role of Artificial Intelligence (AI) in shaping the future of businesses. Dismissing exaggerated fears of widespread job losses, Atkinson highlights AI’s potential to increase productivity, which is essential for restoring America’s economic greatness.

The episode wraps up with a teaser for Atkinson’s upcoming book, set to release in the spring. “Technology and the Economy: Debunking 40 Myths” promises to challenge preconceived notions about the U.S. economy and technological growth.

In true conversational style, this episode doesn’t just scratch the surface but delves deep into core economic issues. Through engaging dialogue and a healthy dose of skepticism, “Big Is Beautiful” takes its place as a must-watch episode for anyone eager to unravel the intricacies of the business world.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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