Phil M. Jones – Author of “Exactly What to Say: The Magic Words for Influence and Impact”

Mastering the Art of Persuasion: A Deep Dive into Exactly What to Say with Phil M. Jones

Mike interviews Phil M. Jones.

In a recent podcast episode, the airwaves crackled with insights as Phil M Jones, the master of persuasion and author of “Exactly What to Say: The Magic Words for Influence and Impact,” shared his wisdom on the power of communication, storytelling, and influence.


Phil wasted no time diving straight into the heart of the matter: the power of language. With a tone as engaging as it was informative, he emphasized the importance of choosing the right words to captivate an audience and drive home a message. “Words like ‘imagine’ are so powerful,” Phil remarked, “they get people to enter a state of mind that gets them where I want them.”

Phil’s approach to structuring presentations and pitches was not just theoretical, but highly practical. He advocated for starting with the end in mind and strategically placing the most critical ingredient—the offer—front and center. This approach, he emphasized, was not just a strategy, but a powerful tool that could be wielded by anyone. ‘Leaving the offer to the end is one of the stupidest things you can do,’ he quipped, highlighting the need to grab attention and build anticipation from the outset.

Central to Phil’s approach was the art of storytelling. He stressed the importance of weaving narratives into presentations, using them to make points and engage audiences on a deeper level. “Tell a story, make a point, make a point, tell a story,” Phil advised, emphasizing the need to maintain a dynamic and unpredictable cadence to keep listeners hooked.

Phil’s discussion on storytelling was not just about its entertainment value, but its transformative potential. He delved into the psychology of decision-making, explaining how stories help individuals visualize themselves in different scenarios and build confidence in a desired outcome. ‘Every decision that every human being has ever made has been made at least twice,’ Phil noted, highlighting the role of storytelling in shaping perceptions and driving action. This revelation, he believed, could inspire listeners to harness the power of storytelling in their own lives.

The conversation continued. Phil delved into the importance of social proof and credibility, discussing strategies for subtly incorporating these elements into communication to build trust and authority. From sharing success stories to demonstrating expertise, Phil emphasized the need to answer every decision-maker’s three key questions: “Have you done this before? Have you done it recently? And have you done it for someone like me?”

Mike Fallat and Phil M. Jones talk about the book Exactly What to Say: The Magic Words for Influence and Impact.

Phil’s passion for effective communication was evident throughout the episode. He not only shared personal anecdotes and practical tips but also provided a roadmap for further learning. His recommended resources, including Dale Carnegie’s timeless classic, ‘How to Win Friends and Influence People,’ and Michael Bungay Stanier’s ‘The Coaching Habit,’ were not just random suggestions, but carefully curated tools that could guide listeners on their journey to mastering the art of persuasion.

As the conversation drew to a close, listeners were left with a newfound appreciation for the power of persuasion. Phil M Jones had unlocked the secrets to influencing others, one word at a time. His insights were a roadmap to success in any arena, from crafting compelling narratives to leveraging social proof.

In this podcast episode, listeners were armed with the tools to command attention, win hearts, and make an impact. And as they ventured into the realms of communication and influence, they carried with them the magic words of Phil M Jones: precisely what to say.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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