Outlining Your Business Book: A Step-by-Step Guide

author from Dreamstarters Publishing outlining a book

“…Your hook should make readers eager to explore the rest of your book.” – Mike Fallat

You’ve got a wealth of knowledge and experience in your industry, and you’re ready to share it with the world through a business book. But where do you start? How can you ensure that your book not only showcases your expertise but also captivates your readers? In this step-by-step guide, we’ll explore the art of outlining your business book, a crucial first step on your journey to becoming a published author.

Let’s dive in and turn your business wisdom into a powerful, engaging book.

Step 1: Define Your Purpose

Every successful business book has a clear and well-defined purpose. Ask yourself, “Why am I writing this book?” Are you looking to establish yourself as an authority in your field, attract new clients, or simply share your knowledge with a broader audience? Your purpose will shape the entire book, so take some time to reflect on your goals.

Step 2: Know Your Audience

Understanding your target audience is key to crafting a book that resonates with readers. Are you writing for fellow entrepreneurs, budding startups, or corporate leaders? Research your audience’s preferences, pain points, and interests. This knowledge will guide your content and tone throughout the book.

Step 3: Brainstorm Your Content

Jot down all the topics and ideas you want to cover in your book. Don’t worry about organization or structure at this stage—just let your creativity flow. Think about the questions your audience might have and the solutions you can provide.

Step 4: Organize Your Ideas

Now, it’s time to structure your book. Divide your content into logical chapters or sections. Create a rough outline that outlines the order in which you’ll present your ideas. Remember, a well-organized book is easier for readers to navigate and absorb.

Step 5: Develop a Hook

A compelling hook is essential to draw readers into your book from the very beginning. This can be a captivating story, a thought-provoking question, or a bold statement that addresses a common challenge. Your hook should make readers eager to explore the rest of your book.

Step 6: Create Engaging Headings and Subheadings

Clever and informative headings and subheadings make your book more reader-friendly. They guide readers through your content, providing a sense of structure and flow. Each heading should give a glimpse of what the section entails.

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Step 7: Fill in the Details

With your structure in place, start fleshing out your content. Share your knowledge, experiences, and insights in each section. Be informative, engaging, and use relatable examples to help readers connect with your ideas.

Step 8: Add Personal Stories

People love stories, so consider incorporating personal anecdotes or case studies to make your book more relatable. Sharing your experiences can not only illustrate your points but also create a stronger connection with your readers.

Step 9: Review and Revise

Once you’ve written your content, take the time to review and revise your work. Check for consistency, clarity, and accuracy. Make sure your writing style aligns with your target audience’s expectations.

Step 10: Seek Feedback

Before finalizing your book, it’s crucial to get feedback from peers, mentors, or beta readers. They can provide valuable insights and point out areas that need improvement.

Step 11: Craft a Captivating Conclusion

End your book on a high note. Summarize your key points, offer a solution, or provide a call to action. Make sure your readers leave with a sense of satisfaction and a desire to learn more from you.

Step 12: Proofread and Edit

Ensure your book is free from grammar and spelling errors. Consider hiring a professional editor to polish your work and make it truly shine.


Writing a business book is a rewarding endeavor that allows you to share your expertise and make a lasting impact on your readers. By following this step-by-step guide, you’ll create a compelling, well-structured book that not only showcases your knowledge but also engages your target audience. So, go ahead, outline your book, and embark on your journey to becoming a successful business author. Your story and wisdom deserve to be shared with the world. Happy writing!

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.


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