Nathan Shedroff – Author of “A Whole New Strategy”

Exploring “A Whole New Strategy” with Nathan Shedroff

Mike interviews Nathan Shedroff.

In this recent episode, Nathan Shedroff delved into his groundbreaking book, “A Whole New Strategy,” providing fresh perspectives that challenge conventional business teachings. Shedroff pulls no punches in critiquing what he terms “zombie companies” – stagnant businesses overly reliant on debt and resistant to change.


The statistics are sobering: McKinsey and Company’s report reveals that 85% of companies fall into the zombie category. Shedroff’s insights emphasize the urgent need for a paradigm shift in strategy development and implementation.

One key takeaway is Shedroff’s emphasis on understanding customer decision-making processes. He introduces the concept of a “periodic table of strategy,” a systematic framework for identifying and prioritizing key elements in strategic planning.

Entrepreneurship, Shedroff argues, is as much about relationships as it is about revenue. Genuine connections with customers and stakeholders are essential for long-term success, necessitating a balance between profit and sustainability.

Shedroff asserts that having a clear vision for the business is crucial. But vision alone is not enough—action is required. Shedroff emphasizes the importance of strategic alliances and business flexibility, advocating adaptability and a willingness to pivot when necessary.

Leadership and communication are also critical. Shedroff highlights the importance of clarity in articulating vision and strategy to ensure alignment and execution throughout the organization.

Mike Fallat and Nathan Shedroff talk about the book A Whole New Strategy.

The influence of thought leaders like Jordan Peterson and Shedroff’s own affinity for science fiction underscore the importance of creative thinking and flexible, fluid perspectives in business strategy.

Shedroff couldn’t resist weighing in on the enigmatic Elon Musk. Love him or hate him, Musk’s innovation and transformative impact on industries cannot be denied despite his controversial behaviour.

“A Whole New Strategy” offers a refreshing approach to business strategy that challenges traditional norms. Shedroff’s insights inspire a reevaluation of established practices and provide a roadmap for navigating the ever-evolving landscape of modern business.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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