Nancy Harhut – Author of “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses”

Unleashing the Power of Behavioral Science in Marketing: A Deep Dive with Nancy Harhut

Mike interviews Nancy Harhut.

We’re diving deep into marketing psychology with only Nancy Harhut. Buckle up because this conversation will take you on a wild ride. Let’s kick things off with a bang: storytelling. Hold onto your hats because Nancy’s about to drop some truth bombs. Storytelling isn’t just about spinning a yarn; it’s about tapping into the deepest recesses of the human brain. It’s about triggering different parts of our noggin to make that message stick like glue. And let me tell you, when it comes to marketing, sticky is what we’re aiming for.


Nancy breaks it down, explaining how our brains process stories differently from plain facts and figures. See, when you hit ’em with a list of bullet points, you’re only activating a couple of brain regions. But when you weave a tale – complete with action words and sensory details – you’re lighting up the whole darn brain like a Christmas tree. And guess what? The more brainpower we engage, the better folks understand and remember our message. It’s like marketing magic.

But hold onto your seats because it gets even juicier. Nancy spills the beans on the endowment effect – a fancy term for why folks value stuff they already own more than stuff they don’t. Ever tried prying a cherished toy away from a kid? That’s the endowment effect in action, my friends. And savvy marketers like you can use this psychological quirk to your advantage. Give folks a taste of ownership – whether through special discounts or just painting a vivid picture of life with your product – and watch ’em clamour for more.

Mike Fallat and Nancy Harhut talk about the book Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

Now, let’s talk willpower. Nancy drops some serious truth bombs about how our brains can only handle so much decision-making before we hit a wall. It’s like resisting a plate of chocolate chip cookies when you’ve been told not to touch ’em. Spoiler alert: ain’t gonna happen. So, what’s a savvy marketer to do? Nancy suggests tapping into temporal landmarks – those critical moments when folks are itching for a fresh start. Whether it’s New Year’s Day or just another manic Monday, these temporal landmarks are like marketing goldmines waiting to be tapped.

We discuss the power of social proof, the importance of simplicity in marketing messaging, and the sheer brilliance of Robert Cialdini’s Influence: The Psychology of Persuasion. Trust me, folks, if you haven’t read that book yet, you’re missing out big time.

Nancy Harhut is dropping wisdom bombs left and right. If you’re ready to take your marketing game to the next level, do yourself a favour and snag a copy of her book, “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.” Trust me, it’s a game-changer.

Get her book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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