Matt Swyers – Author of “How to Win the Startup Game: The Maverick Method”

Breaking Boundaries with the Maverick Method: Lessons from Matt Swyers

Mike interviews Matt Swyers.

Welcome to the world of startup entrepreneurship, where dreams collide with reality, and success is often defined by the courage to take risks and the resilience to learn from failures. In a recent episode, Matt Swyers, the author of “How to Win the Startup Game: The Maverick Method,” shared his insights into entrepreneurial success. Let’s dive into the highlights of their conversation and uncover the wisdom this trailblazer shares.


As Swyers elucidates, the Maverick Method is not just a roadmap to startup success; it’s a mindset, a philosophy that challenges conventional wisdom and empowers individuals to carve their own path in the business world. Swyers emphasizes the importance of embracing failure as a stepping stone to growth. He recognizes that setbacks are not roadblocks but opportunities to gain invaluable insights and refine one’s approach.

Central to the Maverick Method is differentiation through bold and innovative marketing strategies. Swyers emphasizes the importance of standing out in a crowded marketplace. Whether adding a touch of sex appeal to your brand or shamelessly promoting yourself across various platforms, the key is to grab attention and leave a lasting impression.

The conversation also delves into the importance of scalability and standardization in building a sustainable business. Drawing inspiration from iconic entrepreneurs like Richard Branson and insights from books like “E Myth” by Michael Gerber, Swyers emphasizes the need to document processes and create standard operating procedures. This fosters efficiency and ensures consistency in delivering value to customers.

Mike Fallat and Matt Swyers talk about the book How to Win the Startup Game: The Maverick Method.

One of the most compelling aspects of the discussion is the emphasis on personal growth and resilience. Swyers shares personal anecdotes of overcoming challenges and turning setbacks into opportunities. From missed mortgage payments leading to the birth of a groundbreaking marketing strategy to his journey of self-discovery through entrepreneurship, Swyers’ stories resonate with aspiring business owners navigating the complexities of the startup world.

As the conversation unfolds, it becomes evident that success in entrepreneurship is not just about making money; it’s about realizing your vision, making a meaningful impact, and continuously evolving as a leader. Swyers inspires listeners to embrace their unique talents, embrace uncertainty, and relentlessly pursue their dreams.

Matt Swyers’ insights offer a treasure trove of wisdom for aspiring entrepreneurs navigating the startup landscape. From the Maverick Method’s emphasis on embracing failure and differentiation through innovative marketing to the importance of scalability and personal growth, there’s something for everyone in this captivating conversation. So, if you’re ready to embark on your entrepreneurial journey or looking to reignite your passion for business, tune in and unlock the secrets to winning the startup game with the Maverick Method.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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