Mike interviews Mark Osborne.
In this electrifying episode, we dive headfirst into post-COVID business growth with only Mark Osborne, the mastermind behind the game-changing book, “Are Your Leads Killing Your Business?” Mark brings decades of expertise in marketing and music, crafting a unique approach to help SaaS, Tech, and B2B services firms attract, accelerate, and activate the right clients, doubling their pipeline and revenues in just 90 days.
The conversation starts with Mark’s profound insight into defining the ideal customer profile. Drawing parallels between the music industry and business, Mark emphasizes the importance of understanding your audience’s emotional and psychological needs. Like a successful band curates its fan base, companies must identify their target market’s personal and professional wins to effectively tailor their messaging.
Mark’s approach isn’t just about acquiring leads, nurturing relationships, and fostering brand loyalty. By reframing referrals as a mutual benefit rather than a mere transaction, businesses can naturally incentivize customers to become brand advocates. Mark’s philosophy echoes the belief that building a tribe of loyal followers is far more impactful than chasing fleeting leads.
We delve into the heart of Mark’s book, where he dismantles the myth of growth hacks and ad spend frenzy. Instead, he advocates for building robust systems that empower marketing and sales teams to collaborate seamlessly. By aligning their efforts towards a shared goal, businesses can achieve sustainable growth without the chaos of finger-pointing and blame games.
Mark’s wisdom extends beyond business strategy; it’s a philosophy for life. He shares his journey from the music industry to marketing, highlighting the power of creating something unique and marketing it effectively. His passion for music and marketing shines through as he recounts his experiences working with legendary bands like John Mayer and Zac Brown Band.
As we wrap up the conversation, Mark leaves us with a powerful message: b2b growth systems set you free. By embracing a systematic approach to business growth, entrepreneurs can liberate themselves from the burdens of uncertainty and micromanagement. It’s not about working harder; it’s about working smarter and building a legacy that transcends fleeting trends.
Our conversation with Mark Osborne was nothing short of enlightening. His holistic approach to business growth resonates deeply with his storytelling and brand-building philosophy. If you’re ready to unleash your business’s full potential and double your revenues in 90 days, Mark’s book is a must-read roadmap to success.
So, what are you waiting for? Dive into the world of post-COVID growth with Mark Osborne and revolutionize your business today!
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
[{"id":2369,"link":"https:\/\/blog.milliondollarbookagency.com\/paul-falcone-author-of-101-tough-conversations-to-have-with-employees-a-managers-guide-to-addressing-performance-conduct-and-discipline-challenges\/","name":"paul-falcone-author-of-101-tough-conversations-to-have-with-employees-a-managers-guide-to-addressing-performance-conduct-and-discipline-challenges","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/12\/Paul-Falcone.png","alt":""},"title":"Paul Falcone - Author of \"101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges\"","excerpt":"","content":"Mike interviews Paul Falcone. On this episode of Million Dollar Stories, we dove deep into the art of leadership with Paul Falcone, a renowned HR","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Dec 10, 2024","dateGMT":"2024-12-10 15:09:01","modifiedDate":"2024-12-10 15:09:05","modifiedDateGMT":"2024-12-10 15:09:05","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":11},"status":"publish"},{"id":2362,"link":"https:\/\/blog.milliondollarbookagency.com\/julie-winkle-giulioni-co-author-of-help-them-grow-or-watch-them-go-career-conversations-organizations-need-and-employees-still-want\/","name":"julie-winkle-giulioni-co-author-of-help-them-grow-or-watch-them-go-career-conversations-organizations-need-and-employees-still-want","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/12\/Julie-Winkle.png","alt":""},"title":"Julie Winkle Giulioni - Co-Author of \"Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want\"","excerpt":"","content":"Mike interviews Julie Winkle. Leadership. It\u2019s a word we throw around like candy, but how often do we understand what it means? The truth is,","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Dec 5, 2024","dateGMT":"2024-12-05 17:12:14","modifiedDate":"2024-12-05 17:12:18","modifiedDateGMT":"2024-12-05 17:12:18","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":48},"status":"publish"},{"id":2346,"link":"https:\/\/blog.milliondollarbookagency.com\/jessica-pettitt-author-of-almost-doing-good-doing-the-best-that-you-can-with-what-you-have-some-of-the-time\/","name":"jessica-pettitt-author-of-almost-doing-good-doing-the-best-that-you-can-with-what-you-have-some-of-the-time","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Jessica-Pettitt.png","alt":""},"title":"Jessica Pettitt - Author of \"Almost Doing Good: Doing the Best That You Can With What You Have Some of the Time\"","excerpt":"","content":"Mike interviews Jessica Pettitt. On this episode of Million Dollar Stories, Jessica Pettitt, a DEI consultant, speaker, and author of the incredible book\u00a0Almost Doing Good:","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Dec 2, 2024","dateGMT":"2024-12-02 11:04:00","modifiedDate":"2024-11-30 19:11:42","modifiedDateGMT":"2024-11-30 19:11:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":51},"status":"publish"},{"id":2342,"link":"https:\/\/blog.milliondollarbookagency.com\/ed-brodow-author-of-negotiation-boot-camp-how-to-resolve-conflict-satisfy-customers-and-make-better-deals\/","name":"ed-brodow-author-of-negotiation-boot-camp-how-to-resolve-conflict-satisfy-customers-and-make-better-deals","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Ed-Brodow.png","alt":""},"title":"Ed Brodow - Author of \"Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals\"","excerpt":"","content":"Mike interviews Ed Brodow. What separates the winners from the losers in business? It's not just talent or hard work. It's negotiation\u2014the ability to walk","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Dec 2, 2024","dateGMT":"2024-12-02 11:00:00","modifiedDate":"2024-11-30 18:28:28","modifiedDateGMT":"2024-11-30 18:28:28","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":11},"status":"publish"},{"id":2330,"link":"https:\/\/blog.milliondollarbookagency.com\/chris-fenning-author-of-the-first-minute-how-to-start-conversations-that-get-results\/","name":"chris-fenning-author-of-the-first-minute-how-to-start-conversations-that-get-results","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Chris-Fenning.png","alt":""},"title":"Chris Fenning - Author of \"The First Minute: How to Start Conversations That Get Results\"","excerpt":"","content":"Mike interviews Chris Fenning. Most people fumble in the first few moments of communication. Whether it's a sales pitch, a business meeting, or just introducing","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 21, 2024","dateGMT":"2024-11-21 12:44:10","modifiedDate":"2024-11-21 12:44:13","modifiedDateGMT":"2024-11-21 12:44:13","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":43},"status":"publish"},{"id":2310,"link":"https:\/\/blog.milliondollarbookagency.com\/kenneth-cloke-author-of-resolving-conflicts-at-work-ten-strategies-for-everyone-on-the-job\/","name":"kenneth-cloke-author-of-resolving-conflicts-at-work-ten-strategies-for-everyone-on-the-job","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Kenneth-Cloke.png","alt":""},"title":"Kenneth Cloke - Author of \"Resolving Conflicts at Work: Ten Strategies for Everyone on the Job\"","excerpt":"","content":"Mike interviews Kenneth Cloke. In any organization, conflict is inevitable. It\u2019s not the fact that problems come up that matters. It\u2019s how we choose to","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 15, 2024","dateGMT":"2024-11-15 13:18:10","modifiedDate":"2024-11-15 13:18:13","modifiedDateGMT":"2024-11-15 13:18:13","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":33},"status":"publish"},{"id":2299,"link":"https:\/\/blog.milliondollarbookagency.com\/honoree-corder-author-of-your-book-means-business-save-time-make-money-and-dominate-your-industry-with-the-power-of-a-bespoke-book\/","name":"honoree-corder-author-of-your-book-means-business-save-time-make-money-and-dominate-your-industry-with-the-power-of-a-bespoke-book","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/honoree-corder.png","alt":""},"title":"Honor\u00e9e Corder - Author of \"Your Book Means Business: Save Time, Make Money, and Dominate Your Industry with the Power of a Bespoke Book\"","excerpt":"","content":"Mike interviews Honor\u00e9e Corder. When Honor\u00e9e Corder stepped into this latest episode of Million Dollar Stories, sparks flew. You know, there are interviews, and then there","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 13, 2024","dateGMT":"2024-11-13 14:28:54","modifiedDate":"2024-11-13 14:42:04","modifiedDateGMT":"2024-11-13 14:42:04","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":45},"status":"publish"},{"id":2290,"link":"https:\/\/blog.milliondollarbookagency.com\/frank-somma-author-of-b2b-is-really-p2p-how-to-win-with-high-touch-in-a-high-tech-world\/","name":"frank-somma-author-of-b2b-is-really-p2p-how-to-win-with-high-touch-in-a-high-tech-world","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Frank-Somma.png","alt":""},"title":"Frank Somma - Author of \"B2B Is Really P2P: How to Win With High Touch in a High Tech World\"","excerpt":"","content":"Mike interviews Frank Somma. In a world buzzing with tech, automation, and algorithms, there\u2019s one question every business owner, sales professional, and entrepreneur needs to","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 7, 2024","dateGMT":"2024-11-07 20:21:31","modifiedDate":"2024-11-07 20:21:34","modifiedDateGMT":"2024-11-07 20:21:34","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":45},"status":"publish"},{"id":2268,"link":"https:\/\/blog.milliondollarbookagency.com\/agnesia-agrella-author-of-mind-your-own-business-your-money-is-your-business\/","name":"agnesia-agrella-author-of-mind-your-own-business-your-money-is-your-business","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Agnesia-Agrella.png","alt":""},"title":"Agnesia Agrella - Author of \"Mind Your Own Business: Your Money Is Your Business!!!\"","excerpt":"","content":"Mike interviews Agnesia Agrella. In this episode of Million Dollar Stories, We sat down with Agnesia Agrella, a powerful force in the personal finance world","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 4, 2024","dateGMT":"2024-11-04 12:00:00","modifiedDate":"2024-11-02 15:27:47","modifiedDateGMT":"2024-11-02 15:27:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":32},"status":"publish"},{"id":2264,"link":"https:\/\/blog.milliondollarbookagency.com\/andrew-sherman-author-of-mergers-and-acquisitions-from-a-to-z\/","name":"andrew-sherman-author-of-mergers-and-acquisitions-from-a-to-z","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Andrew-Sherman.png","alt":""},"title":"Andrew Sherman - Author of \"Mergers and Acquisitions from A to Z \"","excerpt":"","content":"Mike interviews Andrew Sherman. In this episode of Million Dollar Stories, We had the pleasure of speaking with Andrew Sherman, a seasoned expert in mergers","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 4, 2024","dateGMT":"2024-11-04 11:30:00","modifiedDate":"2024-11-05 17:12:47","modifiedDateGMT":"2024-11-05 17:12:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":28},"status":"publish"},{"id":2261,"link":"https:\/\/blog.milliondollarbookagency.com\/brian-domitrovic-author-of-taxes-have-consequences-an-income-tax-history-of-the-united-states\/","name":"brian-domitrovic-author-of-taxes-have-consequences-an-income-tax-history-of-the-united-states","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Brian-Domitrovic.png","alt":""},"title":"Brian Domitrovic - Author of \"Taxes Have Consequences: An Income Tax History of the United States\"","excerpt":"","content":"Mike interviews Brian Domitrovic. In this episode of Million Dollar Stories, Brian Domitrovic, a distinguished historian and co-author of the eye-opening book Taxes Have Consequences:","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 4, 2024","dateGMT":"2024-11-04 11:25:00","modifiedDate":"2024-11-01 16:26:49","modifiedDateGMT":"2024-11-01 16:26:49","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":25},"status":"publish"},{"id":2257,"link":"https:\/\/blog.milliondollarbookagency.com\/bradley-birkenfeld-author-of-lucifers-banker-uncensored-the-untold-story-of-how-i-destroyed-swiss-bank-secrecy\/","name":"bradley-birkenfeld-author-of-lucifers-banker-uncensored-the-untold-story-of-how-i-destroyed-swiss-bank-secrecy","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/11\/Bradley-Birkenfeld.png","alt":""},"title":"Bradley Birkenfeld - Author of \"Lucifer\u2019s Banker Uncensored: The Untold Story of How I Destroyed Swiss Bank Secrecy\"","excerpt":"","content":"Mike interviews Bradley Birkenfeld. In this episode of\u00a0Million Dollar Stories, We had the privilege of speaking with Bradley Birkenfeld, the whistleblower who took on the","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Nov 1, 2024","dateGMT":"2024-11-01 15:42:47","modifiedDate":"2024-11-01 15:42:50","modifiedDateGMT":"2024-11-01 15:42:50","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":54},"status":"publish"}]
