Mike interviews Mark Osborne.
In this electrifying episode, we dive headfirst into post-COVID business growth with only Mark Osborne, the mastermind behind the game-changing book, “Are Your Leads Killing Your Business?” Mark brings decades of expertise in marketing and music, crafting a unique approach to help SaaS, Tech, and B2B services firms attract, accelerate, and activate the right clients, doubling their pipeline and revenues in just 90 days.
The conversation starts with Mark’s profound insight into defining the ideal customer profile. Drawing parallels between the music industry and business, Mark emphasizes the importance of understanding your audience’s emotional and psychological needs. Like a successful band curates its fan base, companies must identify their target market’s personal and professional wins to effectively tailor their messaging.
Mark’s approach isn’t just about acquiring leads, nurturing relationships, and fostering brand loyalty. By reframing referrals as a mutual benefit rather than a mere transaction, businesses can naturally incentivize customers to become brand advocates. Mark’s philosophy echoes the belief that building a tribe of loyal followers is far more impactful than chasing fleeting leads.
We delve into the heart of Mark’s book, where he dismantles the myth of growth hacks and ad spend frenzy. Instead, he advocates for building robust systems that empower marketing and sales teams to collaborate seamlessly. By aligning their efforts towards a shared goal, businesses can achieve sustainable growth without the chaos of finger-pointing and blame games.
Mark’s wisdom extends beyond business strategy; it’s a philosophy for life. He shares his journey from the music industry to marketing, highlighting the power of creating something unique and marketing it effectively. His passion for music and marketing shines through as he recounts his experiences working with legendary bands like John Mayer and Zac Brown Band.
As we wrap up the conversation, Mark leaves us with a powerful message: b2b growth systems set you free. By embracing a systematic approach to business growth, entrepreneurs can liberate themselves from the burdens of uncertainty and micromanagement. It’s not about working harder; it’s about working smarter and building a legacy that transcends fleeting trends.
Our conversation with Mark Osborne was nothing short of enlightening. His holistic approach to business growth resonates deeply with his storytelling and brand-building philosophy. If you’re ready to unleash your business’s full potential and double your revenues in 90 days, Mark’s book is a must-read roadmap to success.
So, what are you waiting for? Dive into the world of post-COVID growth with Mark Osborne and revolutionize your business today!
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
[{"id":2122,"link":"https:\/\/blog.milliondollarbookagency.com\/patrina-dixon-author-of-it-my-money-a-guided-journal-to-help-you-manage-your-finances\/","name":"patrina-dixon-author-of-it-my-money-a-guided-journal-to-help-you-manage-your-finances","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-18-084903.png","alt":""},"title":"Patrina Dixon - Author of \"It\u2019$ My Money \u2013 A Guided Journal to Help You Manage Your Finances\"","excerpt":"","content":"Mike interviews Patrina Dixon. When it comes to financial success, getting lost in the endless sea of advice is easy. Everyone\u2019s got an opinion on","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 18, 2024","dateGMT":"2024-09-18 14:50:55","modifiedDate":"2024-09-18 14:50:57","modifiedDateGMT":"2024-09-18 14:50:57","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":0},"status":"publish"},{"id":2106,"link":"https:\/\/blog.milliondollarbookagency.com\/steven-stroum-author-of-success-and-self-discovery-a-business-memoir-with-insightful-tips-and-personal-development-advice-that-will-help-any-entrepreneur\/","name":"steven-stroum-author-of-success-and-self-discovery-a-business-memoir-with-insightful-tips-and-personal-development-advice-that-will-help-any-entrepreneur","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-13-132254.png","alt":""},"title":"Steven Stroum - Author of \"Success And Self-Discovery: A Business Memoir With Insightful Tips And Personal Development Advice That Will Help Any Entrepreneur\"","excerpt":"","content":"Mike interviews Steven Stroum. In this episode of Million Dollar Stories, We sat down with Steven Stroum, who embodies the grit and self-awareness every entrepreneur","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 13, 2024","dateGMT":"2024-09-13 16:25:16","modifiedDate":"2024-09-13 16:25:19","modifiedDateGMT":"2024-09-13 16:25:19","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":0},"status":"publish"},{"id":2088,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential\/","name":"greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-121838.png","alt":""},"title":"Greg Crabtree - Author of \"Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential\"","excerpt":"","content":"Mike interviews Greg Crabtree. In this episode of Million Dollar Stories, I had the pleasure of sitting down with Greg Crabtree, who's spent his life","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 6, 2024","dateGMT":"2024-09-06 12:00:00","modifiedDate":"2024-09-05 15:20:53","modifiedDateGMT":"2024-09-05 15:20:53","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":46},"status":"publish"},{"id":2078,"link":"https:\/\/blog.milliondollarbookagency.com\/richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life\/","name":"richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-04-123500.png","alt":""},"title":"Richard Walsh - Author of \"Escape the Owner Prison: The Contractors new way to scale, regain control and fast track growth while loving life\"","excerpt":"","content":"Mike interviews Richard Walsh. Imagine this: you\u2019re sitting in a coffee shop, sipping on a latte, and out of the blue, you check your bank","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 5, 2024","dateGMT":"2024-09-05 12:00:00","modifiedDate":"2024-09-04 23:26:22","modifiedDateGMT":"2024-09-04 23:26:22","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":21},"status":"publish"},{"id":2056,"link":"https:\/\/blog.milliondollarbookagency.com\/d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple\/","name":"d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/DF-Hart.png","alt":""},"title":"D.F. Hart - Author of \"Accounting for Authors: Financial Analysis, Budgeting, Costs, and Margin Made Simple\"","excerpt":"","content":"Mike interviews D.F. Hart. In a recent episode of Million Dollar Stories, We had the pleasure of speaking with D.F. Hart, a force to be","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 16, 2024","dateGMT":"2024-08-16 15:53:15","modifiedDate":"2024-08-16 17:08:42","modifiedDateGMT":"2024-08-16 17:08:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":47},"status":"publish"},{"id":2032,"link":"https:\/\/blog.milliondollarbookagency.com\/david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are\/","name":"david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-123041.png","alt":""},"title":"David Schloss - Author of \"The New MBA: How to Build a Business That You Love and Take Control of Your Finances Without Losing Who You Are\"","excerpt":"","content":"Mike interviews David Schloss. When we talk about entrepreneurship, it\u2019s easy to get caught up in the buzzwords, the big dreams, and the flashy Instagram","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 8, 2024","dateGMT":"2024-08-08 13:44:24","modifiedDate":"2024-08-08 13:44:27","modifiedDateGMT":"2024-08-08 13:44:27","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":8},"status":"publish"},{"id":2005,"link":"https:\/\/blog.milliondollarbookagency.com\/gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy\/","name":"gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-120043.png","alt":""},"title":"Gerald Everett Jones - Author of \"White-Collar Migrant Worker: Making Your Way in the Gig Economy\"","excerpt":"","content":"Mike interviews Gerald Everett Jones. Today, we\u2019re diving headfirst into the labyrinth of the gig economy with none other than Gerald Everett Jones. If you\u2019ve","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:13:19","modifiedDate":"2024-08-08 13:18:06","modifiedDateGMT":"2024-08-08 13:18:06","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":25},"status":"publish"},{"id":2024,"link":"https:\/\/blog.milliondollarbookagency.com\/alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis\/","name":"alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Alexander-Ohnemus.png","alt":""},"title":"Alexander Ohnemus - Author of\u00a0 \"Accounting Fundamentals and Applications Thesis\"\u00a0","excerpt":"","content":"Mike interviews Alexander Ohnemus. On this episode of Million Dollar Stories, we had the distinct pleasure of sitting down with Alexander Ohnemus, who embodies the","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:12:15","modifiedDate":"2024-08-07 15:12:17","modifiedDateGMT":"2024-08-07 15:12:17","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":26},"status":"publish"},{"id":2000,"link":"https:\/\/blog.milliondollarbookagency.com\/randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life\/","name":"randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Randy-Gage.png","alt":""},"title":"Randy Gage - Author of \"RADICAL REBIRTH: KILL OFF THE OLD YOU AND CREATE A NEW LIFE\"","excerpt":"","content":"Mike interviews Randy Gage. Ever feel like you're trapped in a cage of your own making, living a life that doesn't quite hit the mark?","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 29, 2024","dateGMT":"2024-07-29 15:02:46","modifiedDate":"2024-07-29 16:02:37","modifiedDateGMT":"2024-07-29 16:02:37","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1983,"link":"https:\/\/blog.milliondollarbookagency.com\/jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills\/","name":"jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Jill-Burk.png","alt":""},"title":"Jill Burk - Author of Real Financial Health for Wellness Businesses: Transform your practice and your life from struggling to thriving in just 30 days with simple tips and skills","excerpt":"","content":"Mike interviews Jill Burk. In this episode of Million Dollar Stories, we talked to the incredible Jill Burk about her game-changing book, \"Real Financial Health","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:49:44","modifiedDate":"2024-07-26 16:49:47","modifiedDateGMT":"2024-07-26 16:49:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":35},"status":"publish"},{"id":1971,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-filbeck-author-of-working-capital-management-concepts-and-strategies\/","name":"greg-filbeck-author-of-working-capital-management-concepts-and-strategies","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/greg-filbeck.png","alt":""},"title":"Greg Filbeck - Author of \"Working Capital Management: Concepts And Strategies\"","excerpt":"","content":"Mike interviews Greg Filbeck. In this episode of \"Million Dollar Stories,\" we had the pleasure of diving deep into finance and investment with Greg Filbeck.","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:47:48","modifiedDate":"2024-07-26 16:47:51","modifiedDateGMT":"2024-07-26 16:47:51","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1937,"link":"https:\/\/blog.milliondollarbookagency.com\/darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners\/","name":"darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Darrell-Mullis.png","alt":""},"title":"Darrell Mullis - Author of \"The Accounting Game: Learn the Basics of Financial Accounting - As Easy as Running a Lemonade Stand (Basics for Entrepreneurs and Small Business Owners)\"","excerpt":"","content":"Mike interviews Darrell Mullis. Imagine a room filled with eager entrepreneurs, each with a burning desire to understand the financial backbone of their businesses. They","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 10, 2024","dateGMT":"2024-07-10 15:06:04","modifiedDate":"2024-07-10 15:06:07","modifiedDateGMT":"2024-07-10 15:06:07","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":38},"status":"publish"}]
