Lawrence Dunning – Author of “The Forgotten Asset Class: Low Risk, High Reward, Real Estate Investing”

The Power of Starting: Lessons from Lawrence Dunning’s Real Estate Journey

Mike interviews Lawrence Dunning.

Today, We have the absolute pleasure of sharing a fantastic conversation with a remarkable individual, Lawrence Dunning. Lawrence is a successful real estate investor and the brilliant mind behind the book The Forgotten Asset Class: Low Risk, High Reward, Real Estate Investing. If you’ve ever dreamed of writing a book or investing in real estate, this episode is for you.


Lawrence is a guy who truly understands the struggle of getting started. He mentioned that many people dream about writing a book but are held back by anxiety or impostor syndrome. He’s been there, and he gets it. But as we talked, it became clear that the key to overcoming these barriers is simply to start. “Just getting your thoughts down is so good for clarification,” Lawrence said. He’s right. Once you start writing, opportunities begin to open up. It’s like turning on a light in a dark room; suddenly, you see paths you didn’t even know existed.

We dove deep into the idea of just starting, regardless of the fear of imperfection. Lawrence shared his journey, emphasizing that his first book wasn’t perfect. But that didn’t matter. What mattered was that he started. “The second book can be better than the first, and the third better than the second,” he explained. The idea is to put yourself in motion. It’s the same principle in physics: an object in motion stays in motion. If you’re sitting there waiting for perfection, nothing happens. But once you start, you create momentum, leading to incredible places.

Lawrence’s book, The Forgotten Asset Class, is a goldmine for anyone interested in real estate investing. He breaks down complex concepts into easy-to-understand language, making it accessible even for beginners. Real estate is often overlooked in favour of flashier investments, but Lawrence makes a compelling case for why it’s a low-risk, high-reward asset class. He’s living proof of its potential, having built a successful career around it.

One of the most inspiring parts of our conversation was our discussion of character development. Lawrence believes that your true character is formed not when everything is perfect but when you face adversity. “You start to notice what you can and can’t do and where you made mistakes,” he said. This is where growth happens. When you’re in the thick of it, making mistakes and learning, you develop resilience and grit.

We must take a moment to acknowledge Lawrence’s gratitude and positive outlook. He expressed so much appreciation for the support from the entire team. “You make the process kind of easy. Your team is awesome, so professional and easy to work with,” he said. It’s always a pleasure to work with someone who follows instructions and recommendations so well. Lawrence is a testament to what can be achieved with the proper guidance and a determined mindset.

Mike Fallat and Lawrence Dunning talk about the book The Forgotten Asset Class: Low Risk, High Reward, Real Estate Investing.

Lawrence isn’t just about real estate; he’s also a passionate jiu-jitsu practitioner. We had a great time discussing our shared love for the sport and even made plans to roll together in the future. It’s amazing how diverse interests can enrich your life and connect you with incredible people.

This episode is a powerful reminder that the path to success is paved with action. Whether you’re looking to write a book, invest in real estate, or pursue any other goal, the most crucial step is to start. Don’t wait for the perfect moment because it will never come. Begin now, make mistakes, learn from them, and keep moving forward.

Lawrence Dunning’s journey is a testament to the power of starting, persisting, and growing through adversity. His book, The Forgotten Asset Class, is a must-read for anyone interested in real estate investing. And remember, the million-dollar book can lead to a million-dollar life. Don’t let fear hold you back. Take that first step today.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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