Mike interviews Kevin Maney.
We have a treasure chest of wisdom to share with you from the high seas of business innovation. In this podcast episode, we enjoyed chatting with the legendary Kevin Maney, author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.” Strap in because we’re about to set sail on a journey of category design, market domination, and thinking like a true buccaneer in business.
Kevin Maney wastes no time in revealing the essence of his book: the pirate mentality. Picture yourself hoisting the Jolly Roger and charging into uncharted waters, daring to stand out, make waves, and command attention. Kevin emphasizes the importance of making your mark in the market, whether flying your pirate flag at a conference or orchestrating a daring publicity stunt to seize the spotlight.
As we delve deeper into the heart of “Play Bigger,” Kevin unveils the concept of category design—the art of creating and dominating a market category. Drawing inspiration from real-life examples like Salesforce, Kevin highlights the power of redefining the status quo and challenging industry norms. Like a savvy pirate raiding a merchant ship, successful category designers disrupt the market, offering a better solution that captivates customers’ imaginations and reshapes their perceptions.
But what sets the true category kings apart from the rest? Consistency, says Kevin. These legendary figures don’t just pivot on a whim—they maintain a steadfast course, relentlessly reinforcing their message and conditioning the market to welcome their innovation with open arms. Whether it’s Marc Benioff challenging the dominance of traditional CRM software or Alice Cooper and Ozzy Osbourne pushing the boundaries of rock ‘n’ roll, the key is to think like a pirate and dare to be different.
As our conversation sails into uncharted waters, Kevin reveals the final chapter of “Play Bigger”: how to play more extensively in any industry. Here, he underscores the importance of individual empowerment, urging entrepreneurs to embrace their uniqueness and carve out their niche in the vast ocean of business. Whether you’re a journalist, a small-town entrepreneur, or a global brand, the principles of category design apply to all, empowering you to play bigger and leave a lasting legacy.
Reflecting on our discussion, I’m struck by Kevin’s insights into the never-ending game of entrepreneurship. Like a seasoned captain navigating stormy seas, business success requires courage, vision, and an unwavering commitment to excellence. Whether you’re charting a course for global domination or building a legacy in your own backyard, the principles of category design offer a compass to guide you on your journey.
We leave you with this: unleash your inner pirate, embrace the spirit of innovation, and dare to play more significant than ever before. Whether you’re forging a new path or rewriting the rules of an existing market, remember that the journey is as important as the destination. So hoist your sails, set your course, and prepare to conquer the seven seas of business like a true category king.
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
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