Julie Winkle Giulioni – Co-Author of “Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want”


Help Them Grow or Watch Them Go: Career Development That Changes Everything

Mike interviews Julie Winkle.

Leadership. It’s a word we throw around like candy, but how often do we understand what it means? The truth is, there’s no one-size-fits-all formula. Leadership isn’t just about barking orders or cracking the whip—it’s about vision, connection, and creating a culture where people feel empowered to become their best selves.

That’s the kind of wisdom Julie Winkle Giulioni brings to the table. In her book Help Them Grow or Watch Them Go: Career Conversations Organizations Need, and Employees Still Want, she flips the script on traditional leadership and development strategies. This type of book makes you rethink not just how you lead others but how you lead yourself. If you’re in the trenches of running a business, managing a team, or even figuring out how to stand out in your career, this is a conversation you need to hear about.

SUMMARY

One of the standout moments in this discussion is Julie’s take on leadership styles. What does it take to truly inspire a team? It starts with knowing how to show up as a leader in a way that’s authentic to you.

Too many people try to mimic someone else’s style—whether it’s a mentor, a boss, or even a popular leadership guru. But the problem is, that’s not sustainable. According to Julie, leadership works best when rooted in your strengths and personality. Whether you’re the “paint the vision and let them run with it” type or someone who leads from the trenches, it’s about finding your lane and owning it.

Stop trying to wear someone else’s mantle. Your team will buy into your vision if you lead from a place of authenticity. And once they do, you don’t have to micromanage them. You’ve already given them the tools, the mission, and the buy-in. That’s where the magic happens.

Climbing the corporate ladder is outdated. Not everyone wants the corner office, and that’s okay. In Help Them Grow or Watch Them Go, Julie challenges the idea that development is about promotions and pay raises.

Instead, she advocates for a more holistic view of growth—one that’s tailored to the individual. Maybe someone on your team isn’t interested in climbing higher but wants to deepen their expertise. Perhaps they want to develop leadership skills without the official title.

Career development isn’t just about upward mobility; it’s about forward momentum in any direction. As a leader, it’s your job to recognize that and create opportunities for your team to grow in ways that excite them.

Julie’s message is clear: If you’re not helping your people grow, they’ll find someone who will.

It can be easy for business leaders or entrepreneurs to focus solely on hitting targets and scaling operations. But Julie reminds us that culture eats strategy for breakfast.

She talks about how personal growth directly impacts team growth. Picture this: You’re modelling healthy habits—prioritizing self-care, staying curious, or embracing change. Your team sees that. They adopt those behaviours themselves, creating a ripple effect throughout your organization.

It’s not about grand gestures like off-site retreats or fancy workshops (though those have their place). It’s about the everyday moments—how you respond to challenges, your conversations, and the example you set.

When you create an environment where growth is safe and exciting, people stop fearing change and start embracing it. That’s when you build an effective and unstoppable team.

Julie’s insights remind us that growth isn’t just about becoming better employees but better humans. Whether you’re learning a new skill, tackling a new challenge, or just figuring out how to show up as your best self, growth is addictive.

Once people taste that, they’re hooked. They stop resisting new tools, systems, or even new roles. They lean into transformation, and that’s when innovation takes off.

Imagine what your business could look like if every single person on your team was excited about becoming the best version of themselves. That’s what Julie’s book is about—it’s a blueprint for creating that kind of culture.

Mike Fallat and Julie Winkle talk about the book Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want.

In today’s fast-moving world, the only constant is change. The best leaders aren’t the ones who fight change; they’re the ones who embrace it. Julie Winkle Giulioni gives us the tools to do just that.

Her strategies aren’t just about keeping people engaged—they’re about creating a culture where everyone, from the CEO to the newest hire, is excited to grow.

So here’s the challenge: Start thinking differently about leadership. Show up authentically. Invest in your people’s growth—not just their promotions. And watch as your business transforms from the inside out.

If you haven’t checked out Help Them Grow or Watch Them Go, now’s the time. It’s more than a book—it’s a game-changer.

Live Free and Write On.

Get her book here:


About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing


Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).


The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

https://dreamstarterspublishing.com/


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