Joshua Murray – Author of “Wrecked: How the American Automobile Industry Destroyed Its Capacity to Compete”

Unveiling the Road to Innovation: Exploring the Auto Industry with Joshua Murray’s “Wrecked”

Mike interviews Joshua Murray.

Listeners were treated to an eye-opening discussion about the American automobile industry and its journey towards innovation, or perhaps its lack thereof. We sat down with Joshua Murray, co-author of the insightful book “Wrecked: How the American Automobile Industry Destroyed Its Capacity to Compete,” to dissect the industry’s past, present, and potential future.


From the get-go, it was clear that Murray’s expertise and passion for the subject would make for a captivating conversation. As we delved into the complexities of the auto industry, one thing became abundantly clear: change is inevitable, but how companies adapt to that change truly defines their success.

Murray shed light on the generational shifts driving changes in consumer behaviour, particularly the rise of electric vehicles (EVs) and the potential implications for traditional car manufacturers. He pointed out how the new generation’s preferences, values, and technological advancements, like self-driving cars, reshape the transportation landscape.

But it wasn’t just about pointing out the trends; Murray delved deep into the underlying dynamics. We discussed the importance of flexibility and innovation in business, drawing parallels between the auto industry’s past failures and the need for companies to embrace change proactively.

One key takeaway from our conversation was the concept of rewarding failure or the dangers of doing so. Murray agreed that true capitalism isn’t about bailing out failing companies but allowing the market to self-correct and fostering an environment where innovation thrives.

We also touched on the crucial role of worker-company relationships in driving innovation. Murray highlighted historical examples, such as Henry Ford’s approach to employee compensation, which emphasized the importance of worker buy-in and loyalty. This idea of a “moral economy,” where workers and management share in sacrifices and rewards, resonated deeply with me and my audience.

Throughout the discussion, Murray emphasized the need for long-term thinking and the dangers of short-termism in business strategy. We stressed the importance of staying nimble, embracing technology, and never getting too comfortable in the face of change.

Mike Fallat and Peter Westfall talk about the book Understanding Regression Analysis: A Conditional Distribution Approach.

As the conversation drew close, Murray shared his preference for a Subaru Outback, highlighting certain car brands’ enduring quality and reliability—a fitting end to a discussion about an industry built on innovation and adaptation.

The episode featuring Joshua Murray and his book “Wrecked” gave listeners valuable insights into the auto industry’s past, present, and future. Murray’s expertise made for a thought-provoking conversation that left listeners eager to learn more about the ever-evolving world of transportation.

Whether you’re a business owner, a car enthusiast, or simply curious about the forces shaping our economy, this episode is a must-listen. So buckle up and tune in for more captivating discussions with industry experts and thought leaders. The road to innovation awaits!

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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