Greg Nutter – Author of “P3 Selling The Essentials of B2B Sales Success”

the Art of B2B Sales: A Dive into “P3 Selling” with Greg Nutter

Mike interviews Greg Nutter.

We had the pleasure of chatting with the legendary Greg Nutter, and let me tell you, this guy has cracked the code on B2B sales. We’re diving deep into his latest book, “P3 Selling: The Essentials of B2B Sales Success,” and trust me, you’re in for a treat.


B2B sales is a wild ride, no doubt. It’s a world where every move counts, and having the right strategies up your sleeve is the key to success. Greg Nutter, a seasoned salesman and the brains behind “P3 Selling,” spills the beans on what it takes to not just survive but thrive in this intricate dance.

So, grab your notepads because the class is in session!

Ever wondered what sets the big shots apart in B2B sales? Greg drops some truth bombs on the importance of authority and influence. According to him, it’s not just about having a killer product; it’s about becoming the go-to expert in your niche.

He delves into the psychology of customer decision-making, emphasizing the power of authority. Want to close deals effortlessly? Boost your influence by writing that book, becoming a bestseller, and making sure your audience sees you as the guru in your field. It’s not just about selling a product; it’s about selling yourself.

Greg and I agree on one thing: it’s all about attraction marketing at its finest. Forget the days of chasing after clients; it’s time to magnetize them towards you. How? By producing content that resonates, getting on podcasts, and showcasing your expertise. Make them believe you’re the wizard of your industry, and watch the magic unfold.

We all know that referrals are gold in the business world, but how do you get clients to sing your praises from the rooftops? Greg spills the beans on a killer strategy he’s implementing with a current client. It’s all about honing in on a target market, establishing deep credibility, and leveraging the power of references.

According to Greg, don’t be everything to everyone. Laser-focus on your target market, become their go-to solution, and let the referrals flow in. It’s not about mass marketing; it’s about dominating your niche.

The future is now, folks! Greg and I tackle the looming presence of artificial intelligence in the B2B sales world. AI is great for handling the straightforward, information-driven aspects of sales, but when it comes to the intricate dance of human interactions, the salesperson’s role remains irreplaceable.

We both agree that AI won’t wipe out sales jobs; instead, it’ll impact the clerical side of things. The real salespeople, the ones who understand complex business needs and can navigate customers through intricate decision processes, are here to stay.

Dr. Jordan Peterson once said, “Your level of income is directly related to how well you articulate your solution.” Greg and I dive into the power of communication in sales. It’s not just about spouting product features and prices; it’s about articulating solutions within the context of the customer’s problems and opportunities.

Mike Fallat and Greg Nutter talk about the book P3 Selling The Essentials of B2B Sales Success

Greg’s advice? Always start with the problem. Don’t just present a solution; clearly articulate the problem it solves. It’s a game-changer when it comes to making your proposals stand out and truly resonate with your clients.

In a nutshell, our chat with Greg Nutter is a goldmine for anyone looking to up their B2B sales game. Whether you’re a seasoned salesperson or just starting, the insights from “P3 Selling” are like rocket fuel for your success journey.

Head over to Greg Nutter’s website to grab a copy of “P3 Selling: The Essentials of B2B Sales Success.” Trust me; it’s the roadmap you’ve been waiting for.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information:

About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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