Mike interviews Geraldine Carter.
In this enlightening episode, Geraldine Carter, esteemed business strategist and author of “Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue,” shared profound insights on transforming the lives of accountants with her strategic approach.
The conversation opens with Geraldine Carter detailing her journey and what sparked her mission to assist CPAs in reclaiming their lives from overwhelming work hours. She passionately explains how her strategies aren’t merely about reducing hours but about restructuring businesses strategically to enhance efficiency and effectiveness.
A pivotal theme discussed is the power of niching down. Geraldine emphasizes that focusing intensely on a specific market—CPAs burdened by excessive workloads—deepens expertise and amplifies value. This focus, she argues persuasively, elevates prices while streamlining service delivery. This approach resonates across industries, where becoming the go-to expert in a niche ensures clients recognize your authority and trust your solutions implicitly.
Geraldine’s “Down to 40 Hours” book is a comprehensive guide and manifesto for change within the accounting profession. It outlines a structured roadmap for CPAs to methodically reduce their work hours without sacrificing revenue. The discussion explores how this systematic approach empowers accountants to regain control of their lives—reclaiming personal time and pursuing passions beyond work.
The conversation seamlessly transitions into the realm of marketing and client relations. Geraldine underscores the importance of building trust through consistent communication and value delivery. She advocates leveraging lead magnets and other marketing tools to position oneself as the ideal solution for clients facing specific challenges—workload management for CPAs or strategic business growth for entrepreneurs.
Throughout the interview, Geraldine shares compelling anecdotes of transformative impact. She highlights real-life examples where CPAs have transitioned from gruelling 60-hour workweeks to achieving a balanced 40-hour week and even further down to 25 hours. These changes, she reveals, not only enhance work-life balance but also rejuvenate personal well-being and family dynamics.
The episode concludes with a powerful message about embracing change and building a lifestyle business. Geraldine emphasizes that success isn’t solely about revenue metrics; it’s about creating a company that supports your desired lifestyle. Listeners are encouraged to rethink traditional measures of success and consider how their business choices can lead to a fulfilling life, both personally and professionally.
Geraldine Carter’s insights in this episode offer hope for CPAs seeking a balanced life while excelling professionally. “Down to 40 Hours” presents a clear path to redefine success in the accounting industry—prioritizing quality of life alongside professional achievement. This episode is a must-listen for anyone aiming to make a significant impact in their career while living a fulfilled and balanced life.
For more information on Geraldine Carter’s strategies or to explore implementing similar changes in your profession, check out her book and connect with her on her website, geraldinecarter.com.
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
[{"id":2088,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential\/","name":"greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-121838.png","alt":""},"title":"Greg Crabtree - Author of \"Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential\"","excerpt":"","content":"Mike interviews Greg Crabtree. In this episode of Million Dollar Stories, I had the pleasure of sitting down with Greg Crabtree, who's spent his life","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 6, 2024","dateGMT":"2024-09-06 12:00:00","modifiedDate":"2024-09-05 15:20:53","modifiedDateGMT":"2024-09-05 15:20:53","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":46},"status":"publish"},{"id":2078,"link":"https:\/\/blog.milliondollarbookagency.com\/richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life\/","name":"richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-04-123500.png","alt":""},"title":"Richard Walsh - Author of \"Escape the Owner Prison: The Contractors new way to scale, regain control and fast track growth while loving life\"","excerpt":"","content":"Mike interviews Richard Walsh. Imagine this: you\u2019re sitting in a coffee shop, sipping on a latte, and out of the blue, you check your bank","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 5, 2024","dateGMT":"2024-09-05 12:00:00","modifiedDate":"2024-09-04 23:26:22","modifiedDateGMT":"2024-09-04 23:26:22","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":21},"status":"publish"},{"id":2056,"link":"https:\/\/blog.milliondollarbookagency.com\/d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple\/","name":"d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/DF-Hart.png","alt":""},"title":"D.F. Hart - Author of \"Accounting for Authors: Financial Analysis, Budgeting, Costs, and Margin Made Simple\"","excerpt":"","content":"Mike interviews D.F. Hart. In a recent episode of Million Dollar Stories, We had the pleasure of speaking with D.F. Hart, a force to be","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 16, 2024","dateGMT":"2024-08-16 15:53:15","modifiedDate":"2024-08-16 17:08:42","modifiedDateGMT":"2024-08-16 17:08:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":47},"status":"publish"},{"id":2032,"link":"https:\/\/blog.milliondollarbookagency.com\/david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are\/","name":"david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-123041.png","alt":""},"title":"David Schloss - Author of \"The New MBA: How to Build a Business That You Love and Take Control of Your Finances Without Losing Who You Are\"","excerpt":"","content":"Mike interviews David Schloss. When we talk about entrepreneurship, it\u2019s easy to get caught up in the buzzwords, the big dreams, and the flashy Instagram","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 8, 2024","dateGMT":"2024-08-08 13:44:24","modifiedDate":"2024-08-08 13:44:27","modifiedDateGMT":"2024-08-08 13:44:27","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":8},"status":"publish"},{"id":2005,"link":"https:\/\/blog.milliondollarbookagency.com\/gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy\/","name":"gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-120043.png","alt":""},"title":"Gerald Everett Jones - Author of \"White-Collar Migrant Worker: Making Your Way in the Gig Economy\"","excerpt":"","content":"Mike interviews Gerald Everett Jones. Today, we\u2019re diving headfirst into the labyrinth of the gig economy with none other than Gerald Everett Jones. If you\u2019ve","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:13:19","modifiedDate":"2024-08-08 13:18:06","modifiedDateGMT":"2024-08-08 13:18:06","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":25},"status":"publish"},{"id":2024,"link":"https:\/\/blog.milliondollarbookagency.com\/alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis\/","name":"alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Alexander-Ohnemus.png","alt":""},"title":"Alexander Ohnemus - Author of\u00a0 \"Accounting Fundamentals and Applications Thesis\"\u00a0","excerpt":"","content":"Mike interviews Alexander Ohnemus. On this episode of Million Dollar Stories, we had the distinct pleasure of sitting down with Alexander Ohnemus, who embodies the","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:12:15","modifiedDate":"2024-08-07 15:12:17","modifiedDateGMT":"2024-08-07 15:12:17","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":26},"status":"publish"},{"id":2000,"link":"https:\/\/blog.milliondollarbookagency.com\/randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life\/","name":"randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Randy-Gage.png","alt":""},"title":"Randy Gage - Author of \"RADICAL REBIRTH: KILL OFF THE OLD YOU AND CREATE A NEW LIFE\"","excerpt":"","content":"Mike interviews Randy Gage. Ever feel like you're trapped in a cage of your own making, living a life that doesn't quite hit the mark?","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 29, 2024","dateGMT":"2024-07-29 15:02:46","modifiedDate":"2024-07-29 16:02:37","modifiedDateGMT":"2024-07-29 16:02:37","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1983,"link":"https:\/\/blog.milliondollarbookagency.com\/jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills\/","name":"jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Jill-Burk.png","alt":""},"title":"Jill Burk - Author of Real Financial Health for Wellness Businesses: Transform your practice and your life from struggling to thriving in just 30 days with simple tips and skills","excerpt":"","content":"Mike interviews Jill Burk. In this episode of Million Dollar Stories, we talked to the incredible Jill Burk about her game-changing book, \"Real Financial Health","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:49:44","modifiedDate":"2024-07-26 16:49:47","modifiedDateGMT":"2024-07-26 16:49:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":35},"status":"publish"},{"id":1971,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-filbeck-author-of-working-capital-management-concepts-and-strategies\/","name":"greg-filbeck-author-of-working-capital-management-concepts-and-strategies","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/greg-filbeck.png","alt":""},"title":"Greg Filbeck - Author of \"Working Capital Management: Concepts And Strategies\"","excerpt":"","content":"Mike interviews Greg Filbeck. In this episode of \"Million Dollar Stories,\" we had the pleasure of diving deep into finance and investment with Greg Filbeck.","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:47:48","modifiedDate":"2024-07-26 16:47:51","modifiedDateGMT":"2024-07-26 16:47:51","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1937,"link":"https:\/\/blog.milliondollarbookagency.com\/darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners\/","name":"darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Darrell-Mullis.png","alt":""},"title":"Darrell Mullis - Author of \"The Accounting Game: Learn the Basics of Financial Accounting - As Easy as Running a Lemonade Stand (Basics for Entrepreneurs and Small Business Owners)\"","excerpt":"","content":"Mike interviews Darrell Mullis. Imagine a room filled with eager entrepreneurs, each with a burning desire to understand the financial backbone of their businesses. They","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 10, 2024","dateGMT":"2024-07-10 15:06:04","modifiedDate":"2024-07-10 15:06:07","modifiedDateGMT":"2024-07-10 15:06:07","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":38},"status":"publish"},{"id":1933,"link":"https:\/\/blog.milliondollarbookagency.com\/norman-bacal-author-of-never-stop-change-your-life-advance-your-career-take-charge\/","name":"norman-bacal-author-of-never-stop-change-your-life-advance-your-career-take-charge","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/norman-bacal.png","alt":""},"title":"Norman Bacal - Author of \"NEVER STOP: Change Your Life-Advance Your Career (Take Charge)\"\u00a0","excerpt":"","content":"Mike interviews Norman Bacal. Welcome to the milestone 300th episode of the Million Dollar Book Stories podcast! Today, we're diving deep into the world of","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 9, 2024","dateGMT":"2024-07-09 15:06:12","modifiedDate":"2024-07-09 15:06:15","modifiedDateGMT":"2024-07-09 15:06:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":40},"status":"publish"},{"id":1929,"link":"https:\/\/blog.milliondollarbookagency.com\/corey-rosen-author-of-your-story-well-told-creative-strategies-to-develop-and-perform-stories-that-wow-an-audience-how-to-sell-yourself\/","name":"corey-rosen-author-of-your-story-well-told-creative-strategies-to-develop-and-perform-stories-that-wow-an-audience-how-to-sell-yourself","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Johan-Fourie.png","alt":""},"title":"Corey Rosen - Author of \"Your Story, Well Told: Creative Strategies to Develop and Perform Stories that Wow an Audience (How To Sell Yourself)\"","excerpt":"","content":"Mike interviews Corey Rosen. In a recent insightful episode, Corey Rosen shared his expertise on storytelling and its transformative power in personal branding and communication.","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 3, 2024","dateGMT":"2024-07-03 19:11:26","modifiedDate":"2024-07-03 19:11:29","modifiedDateGMT":"2024-07-03 19:11:29","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":19},"status":"publish"}]
