Eric Corey Freed – Author of “Circular Economy for Dummies”

Igniting Change: A Deep Dive into the Circular Economy with Eric Corey Freed

Mike interviews Eric Corey Freed.

Today, we’re diving into a game-changing conversation that will blow your mind. Recently, we had the incredible opportunity to chat with the one and only Eric Corey Freed, the brilliant architect and author of “Circular Economy For Dummies.” If you’re not familiar with Eric, he’s the powerhouse behind some of the most innovative and sustainable designs. And let me tell you, his insights are nothing short of revolutionary.


So, what’s the circular economy all about? Imagine a world where waste is a thing of the past, where products are designed to last, and materials are constantly reused and repurposed. Sounds like a utopia, right? Eric is here to tell us that it’s not only possible, but it’s happening right now.

Eric kicked things off by explaining the core principles of the circular economy. It’s all about creating systems that mimic nature, where everything has a purpose, and nothing goes to waste. Think of it as a continuous loop where products are designed for durability, and when they’ve outlived their initial use, they’re transformed into something new. This approach is shaking up industries, from fashion to construction, paving the way for a more sustainable future.

One of the most incredible things we discussed is how Eric is implementing these principles. He shared some jaw-dropping examples of projects where nearly every material used is either recycled or can be reused indefinitely. We’re talking about buildings that are not just sustainable but are living, breathing ecosystems. These aren’t just concepts on paper; they’re real projects that set new design and construction standards.

But here’s the kicker—choosing suitable projects and clients is critical. Eric emphasized the importance of aligning with clients who share the same vision. It’s about finding those who understand the value of sustainable design and are willing to invest in it. By saying “no” to projects that don’t fit this vision, Eric and his team can focus on the ones that truly make a difference. This selective approach ensures that their projects have a lasting impact.

“Circular Economy For Dummies” is a must-read for sustainability enthusiasts. Eric has packed it with practical advice and real-world examples that make the circular economy concept easy to grasp and implement. He stressed the importance of writing for a specific audience—knowing who you’re talking to and what you want them to take away. This book isn’t just for academics; it’s for anyone who wants to be part of the solution.

We couldn’t discuss the circular economy without touching on electric vehicles (EVs). Eric is a huge advocate for EVs and has dismantled some common myths about them. He explained how EVs are a perfect example of circular economy principles at work. From the materials used in the batteries to the recycling of old cars, the lifecycle of an EV is designed to minimize waste and maximize efficiency. This is about more than just reducing emissions; it’s about creating a whole new paradigm for transportation.

Eric’s passion for this subject is infectious. He doesn’t just talk about these concepts—he lives them. He shared stories of projects where circular economy principles have been successfully implemented, like a building project where nearly 90% of the materials were reused or recycled. Not only did this drastically reduce waste, but it also cut costs and sparked incredible innovation.

And the economic benefits? Oh, they’re real. Eric made a compelling case for how businesses can thrive in a circular economy. By designing products and services for longevity, companies can open new revenue streams and attract eco-conscious consumers. This isn’t just good for the planet; it’s good for business. It’s about creating a win-win scenario where everyone benefits.

Mike Fallat and John Cousins discuss the book The Millionaire Mindset.

One of the most profound moments in our conversation was when Eric discussed the mindset shift needed to embrace the circular economy. It’s not just about changing practices but also about changing how we think. We need to value longevity over disposability and quality over quantity. This shift starts with individuals but extends to businesses, governments, and entire communities.

In wrapping up, Eric left us with a powerful message: the time to act is now. The circular economy offers a roadmap to a more sustainable and prosperous future, but it requires action from all of us. Whether you’re a business owner, a policymaker, or just someone who cares about the planet, you have a role to play.

So, if you haven’t already, grab a copy of “Circular Economy For Dummies.” Dive into it, absorb its lessons, and start thinking about applying these principles in your life and work. This isn’t just a conversation; it’s a call to action. Let’s ignite the fire of change and build a future where sustainability and success go hand in hand.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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