Erez Yoeli – Author of “Hidden Games: The Surprising Power of Game Theory to Explain Irrational Human Behavior”

Hidden Games Exposed: Unlocking the Secrets of Human Behavior with Erez Yoeli

Mike interviews Erez Yoeli.

Today, We’ve got something genuinely captivating to share with you all. We enjoyed chatting with Erez Yoeli about his groundbreaking book, “Hidden Games: The Surprising Power of Game Theory to Explain Irrational Human Behavior.” Let me tell you, it was nothing short of mind-blowing!


Erez Yoeli’s book delves into the intricate world of game theory, revealing how it can shed light on the seemingly irrational behaviors we humans exhibit. It’s like peeling back the layers of a complex puzzle to uncover the hidden motivations driving our actions.

During our conversation, Erez touched on some truly fascinating insights that left me pondering long after our chat ended. One of the key takeaways was the role of incentives in shaping our behavior. Game theory teaches us that every decision we make is influenced by the potential rewards or consequences involved. Whether we realize it or not, it’s like a subconscious game we’re constantly playing.

But here’s the kicker: game theory goes beyond the surface level to explore the deeper, often hidden, dynamics at play. Take dopamine, for example. Erez and I discussed how this neurotransmitter, usually dubbed the “pleasure chemical,” drives much of our behavior. Whether it’s the thrill of success or the fear of failure, dopamine plays a crucial role in shaping our motivations.

And speaking of fear, Erez shared a thought-provoking perspective on its influence on human behavior. We discussed how fear can be a powerful motivator in the short term, driving us to take action to avoid adverse outcomes. But when it comes to long-term goals and aspirations, our intrinsic desires and passions truly propel us forward.

This got me thinking about deadlines and how they impact our productivity. Sure, the fear of missing a deadline can light a fire under us to get things done in the short term. But in the grand scheme of things, our intrinsic desires and passions fuel our long-term success.

Erez also touched on the idea of hidden games within everyday life. From navigating social interactions to making strategic decisions, we constantly engage in subtle games that influence our behavior. It’s like we’re all players in a complex chess game, each move carefully calculated to maximize our chances of success.

But perhaps the most intriguing aspect of our conversation was Erez’s emphasis on the limits of game theory. While it offers valuable insights into human behavior, it’s not a one-size-fits-all solution. Instead, it encourages us to critically examine the context in which these theories apply and recognize their inherent complexities.

Mike Fallat and Erez Yoeli talk about the book Hidden Games: The Surprising Power of Game Theory to Explain Irrational Human Behavior.

As We reflected on our discussion, We couldn’t help but feel a sense of excitement and curiosity. Erez Yoeli’s book has opened my eyes to a new way of understanding human behavior—enlightening and empowering.

So, if you’re like me and love unravelling the mysteries of the human mind, I highly recommend diving into “Hidden Games.” Trust me, you won’t be disappointed. And who knows? You might just uncover some hidden truths about yourself along the way.

Until next time, keep exploring, questioning, and playing the game of life with purpose and passion. Cheers to Erez Yoeli for sharing his insights and shining a light on the fascinating world of game theory.

Social Media: @erezyoeli

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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