David Brier – Author of “Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths”

How to Create a Rich Brand in a World of Goliaths: Insights from David Brier

Mike interviews David Brier.

Regarding branding, David Brier goes beyond logos and taglines—he’s talking about survival, dominance, and unlocking the potential to conquer the competition. In this episode of Million Dollar Stories, I had the privilege of sitting down with David, a true branding expert, to discuss his groundbreaking book, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths. If you’re serious about building a business and standing out in a crowded market, this is an episode you won’t want to miss.

David’s book is more than just a guide; it’s a call to arms against mediocrity. Mediocrity is the silent killer of brands, and every day, businesses with immense potential are buried under the noise because they fail to rise above it. According to David, the difference between a rich and poor brand isn’t about budget or luck—it’s about vision, courage, and execution. If you’re ready for a challenge, let’s break it down.

SUMMARY

Why David? As David explained, the “David” in his book’s title isn’t just a nod to the iconic underdog story—it’s a strategic mindset. In a world dominated by Goliaths—the large corporations and the sea of sameness—you need to tap into your inner David: bold, scrappy, and fearless.

David put it perfectly: “A rich brand knows exactly who it is and what it’s not. A poor brand? It tries to be everything to everyone and ends up being nothing to no one.” This clarity is rare, especially among entrepreneurs who spend too much time fitting into a mould. But the truth? That mould was never meant for you. The moment you embrace what makes you different—your “David”—is the moment your brand begins to win.

One of the most impactful parts of our conversation was when David shared his philosophy of rising above the noise. His website, risingabovethenoise.com, isn’t just a name—it’s his entire approach to branding.

In today’s world, noise is everywhere: social media, ads, emails, podcasts—you name it. To stand out, you can’t simply shout louder. You have to say something that truly matters. As David said, “The loudest voice doesn’t win. The most authentic, most memorable, and most resonant one does.”

If you’ve ever felt like you’re blending into the background, David’s book will help you break free. It’s a blueprint for cutting through the clutter and creating a brand people can’t ignore. It starts with knowing your “why.” Without that clarity, convincing anyone else to care is nearly impossible.

David’s approach isn’t just about strategy—it’s about authenticity. We also dove into one of our shared passions: music. When I asked David what was on his playlist heading into 2025, his answer surprised me: Bruno Mars. Why? Because Bruno embodies authenticity and joy in everything he does. His work ethic, attention to detail, and genuine connection with people elevate his brand; those same principles apply to businesses.

David’s approach to branding is no different: create a connection that resonates on a deeper level. When people feel something, they remember you.

Mike Fallat and David Brier talk about the book Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths.

Here’s the reality: If you’re not building a rich brand, you’re leaving opportunities on the table. David’s book isn’t just for marketers or designers; it’s for anyone ready to stop being invisible. It’s for entrepreneurs, creators, and dreamers who know they have more to offer but need the tools to get there.

In Rich Brand Poor Brand, David lays out actionable steps to transform your brand from forgettable to unforgettable. Whether you’re a small business owner or a startup looking to discover your niche, this book shows you how to own and dominate your lane.

If you’re ready to elevate your brand, connect with David Brier. Visit risingabovethenoise.com or richbrandpoorbrand.com for everything from his book to valuable insights on branding. You can also find him on LinkedIn, Instagram, and YouTube, sharing wisdom that could change the game for your business.

David Brier is more than just a branding expert; he’s a catalyst for transformation. As we head into 2025, his message couldn’t be more timely. This year, it’s your time to rise above the noise, embrace your David, and create a brand that leaves a lasting legacy.

Live Free and Write On.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing


Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).


The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

https://dreamstarterspublishing.com/

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