Bob Willard – Author of “The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line”

Driving Business Success through Sustainability: A Conversation with Bob Willard

Mike interviews Bob Willard.

We are thrilled to talk with the incredible Bob Willard, author of “The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line.” Trust me, this is one chat you don’t want to miss because we covered everything from electric vehicles to renewable energy and the future of sustainable business practices.

SUMMARY

Let’s kick things off by talking about electric vehicles (EVs). Bob shared his experience driving an electric car, highlighting the insane torque and instant acceleration that makes it a joy to drive. But get this—it’s not a Tesla, it’s a Nissan Leaf! Bob’s choice was driven by factors like comfort and instrumentation, proving that sustainability doesn’t have to come at the expense of convenience or performance.

But Bob didn’t stop there. He shared an inspiring story about Paul Rak, the owner of VeriForm Inc., a metal fabricating company in Ontario. Paul’s journey toward sustainability began after watching “An Inconvenient Truth” and becoming deeply concerned about his child’s future in the face of climate change. What followed was a remarkable transformation of his business, resulting in a 76% increase in profits and significant reductions in energy use—all while aligning with his core values and positively impacting the planet.

Now, let’s talk about the 15-minute city concept. Bob and I discussed how properly designed urban environments can promote sustainability by encouraging alternatives to personal vehicle ownership, such as public transportation and walking. While some may view it as restrictive, Bob emphasized the importance of mindset change and the potential benefits of living in a more connected and sustainable community.

And speaking of sustainability, we delved into renewable energy sources like solar and wind power. Bob shared his approach of subscribing to Bullfrog Power, which provides renewable electricity and natural gas, allowing him to reduce his carbon footprint without compromising energy needs. It’s a practical solution demonstrating how individuals and businesses can make a difference by supporting clean energy initiatives.

Mike Fallat and Bob Willard talk about the book The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line.

But here’s the kicker—sustainability isn’t just about saving the planet; it’s also about driving business success. Bob emphasized how companies like Interface Carpet and individuals like Ray Anderson are leading the charge by implementing sustainable practices that benefit the environment, improve profitability, and enhance brand reputation.

And let’s not forget about the shift toward remote work prompted by the COVID-19 pandemic. Bob highlighted how this unexpected change has reduced traffic congestion, decreased carbon emissions, and challenged traditional notions of workplace dynamics. It’s a clear example of how small shifts in behaviour can have a significant impact on sustainability.

In conclusion, Bob’s insights remind us that sustainability isn’t a sacrifice—it’s an opportunity. By embracing innovative technologies, reimagining urban environments, and adopting sustainable business practices, we can create a brighter future for future generations. So whether you’re a business owner, a policy maker, or someone passionate about making a difference, let’s join hands and drive positive change through sustainability. And hey, if you want to dive deeper into sustainable business, check out Bob’s book, “The New Sustainability Advantage.” It’s a game-changer.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information: https://www.milliondollarbookagency.com/

About Dreamstarters Publishing


Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).


The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

https://dreamstarterspublishing.com/

Share this article!

Bookman Forever