Becky Robinson – Author of “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause”

Unleashing Your Message to the World: A Conversation with Becky Robinson

Mike interviews Becky Robinson.

We had a fantastic conversation with Becky Robinson, the brains behind “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” Let me tell you, it was a powerhouse conversation packed with insights into book promotion, virtual events, and the journey of becoming a successful author. So, grab a coffee, sit back, and dive into our discussion’s highlights!


First, Becky dropped severe wisdom bombs on overcoming impostor syndrome and embracing self-promotion. She stressed the importance of shifting the focus from “self-promotion” to “message promotion” and “value promotion.” It’s all about recognizing the impact your ideas can have on others and channelling that energy into serving your audience. Those impostor syndrome thoughts don’t stand a chance when you’re laser-focused on adding value and making a difference.

And speaking of making a difference, Becky’s journey with Weaving Influence, her digital marketing agency, is nothing short of inspiring. From humble beginnings as a stay-at-home mom to launching over 220 books for her clients, she’s seen it all. Whether crafting killer PR strategies, hosting virtual book launch parties, or producing top-notch audiobooks, Becky and her team are the real deal in helping authors amplify their message.

Now, let’s talk about virtual events. Becky shared some golden nuggets on leveraging webinars and virtual launch celebrations to drive book sales and engage with your audience. It’s all about providing value, building community, and celebrating the hard work of bringing a book into the world. And trust me, those virtual book launch parties? They’re a game-changer for rallying support, generating buzz, and connecting with your tribe.

But it’s not just about the books—about the transformation authors undergo throughout the process. We agree that writing a book isn’t just about sharing your message; it’s about discovering your voice, building confidence, and unleashing your full potential. We’ve seen authors go from timid to unstoppable, from shy to fearless, as they step into their power and own their stories.

Let’s not forget about the power of audiobooks. Becky emphasized the importance of offering multiple formats for your book, including audiobooks narrated by the author. This is a fantastic opportunity to connect with your audience on a deeper level, share your story in your own voice, and tap into the booming audiobook market.

Mike Fallat and Becky Robinson talk about the book Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

The possibilities in the world of entrepreneurship are endless. With virtual assistants, AI technology, podcasts, and more at our fingertips, there’s never been a better time to share your message and make an impact. We believe in the power of books to change lives, spark conversations, and inspire action—and we’re here to help you every step of the way.

So, if you’re ready to unleash your message to the world, reach out to Becky and the team at Weaving Influence. Whether you’re a seasoned author or just starting your writing journey, they have the expertise, passion, and dedication to help you succeed.

Our conversation with Becky Robinson was nothing short of enlightening. We covered everything from overcoming impostor syndrome to hosting virtual book launch parties. So, if you’re ready to take your message, book, or cause to the next level, don’t wait—reach out to Becky and start making waves today!

Get her book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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