Alex Strathdee – Author of “Book Funnels & Amazon Ads: How to use your Book & Amazon Ads To Attract Customers and Build a 6+ figure business”

Ink and Algorithms: Alex Strathdee Unveils the Blueprint for Building a 6+ Figure Business Through Book Funnels & Amazon Ads

Mike interviews Alex Strathdee.

Welcome to another episode of groundbreaking conversations, where we dive into the minds of exceptional individuals shaping the world in extraordinary ways. Today, we’re unravelling the secrets of literary success and entrepreneurial mastery as we sit down with the brilliant mind behind “Book Funnels & Amazon Ads,” Alex Strathdee. Get ready to embark on a journey that transcends the pages, blending the artistry of writing with the strategic power of algorithms.


Alex Strathdee stands as a beacon of innovation, revealing the intricacies of leveraging books and Amazon Ads to attract customers and sculpt a thriving 6+ figure business. As we delve into his insights, we uncover the strategic brilliance that transforms a mere book into a business catalyst.

Strathdee’s approach to book funnels is nothing short of revolutionary. He elucidates that a book is not merely a piece of literature; it’s a funnel, guiding readers seamlessly through a journey that transcends the pages. Authors can transform casual readers into committed customers by strategically crafting the content and employing psychological triggers.

As we navigate our conversation, Strathdee emphasizes the uncharted potential within TikTok, Amazon, and various other platforms. With an unapologetic dedication to keeping up with the ever-evolving digital landscape, he highlights the prowess of TikTok as a formidable tool for authors, sharing success stories that reverberate in the rankings.

Strathdee is not just an author; he’s a maestro orchestrating the Amazon Ads symphony. Unveiling the art of navigating this intricate platform, he guides aspiring authors in crafting compelling ad campaigns that transcend the competition. For him, Amazon Ads aren’t just about visibility; they’re about sculpting a brand, attracting the right audience, and ultimately building a thriving business.

During our conversation, Strathdee presented the case study of Joseph Nia, an author who turned the tide by strategically leveraging TikTok and Amazon Ads. Nia’s book, “Don’t Believe Everything You Think,” soared to the coveted rank of 91 on Amazon, becoming a beacon for authors seeking both influence and financial success.

Beyond the realms of Amazon Ads, Strathdee takes a deep dive into the art of lead generation within a book. From QR codes and emails to text numbers and free courses, he unravels the intricate threads of selling on the writing side. His insights showcase that a book is not just a product but a catalyst for a relationship, creating a ripple effect extending far beyond the initial purchase.

Mike Fallat and Alex Strathdee talk about the book Book Funnels & Amazon Ads: How to Use Your Book & Amazon Ads To Attract Customers and Build a 6+ figure business.

Strathdee drops a gem on the crucial aspect of reviews, likening them to the helium that propels a book to greater heights. By strategically engaging readers and employing unique approaches, authors can elevate their organic review rates from a mere 1% to a staggering 3-5%. His strategies go beyond the conventional, creating a holistic approach that boosts ratings and intertwines books in the intricate web of Amazon’s algorithmic favour.

In true Strathdee fashion, we conclude our conversation with the revelation that simplicity is the magic wand in books and Amazon Ads. By distilling complex ideas into a concise message, authors can resonate with a broader audience and witness their works climb the ranks in literary circles and business success.

As we bid farewell to this episode, the echoes of Alex Strathdee’s insights linger—a symphony of words and algorithms that converge to create an exceptional journey. His blueprint for transforming books into business assets is an inspiring roadmap for aspiring authors and entrepreneurs. Join us on this transformative voyage, where ink and algorithms unite to craft stories and success stories.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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