Alex Freytag – Author of “Stretch Not Snap: Create a Self-Funded Incentive Plan, End Employee Entitlement, and Get Your Vision Shared by All”

Unleashing the Power of Leadership: A Conversation with Alex Freytag

Mike interviews Alex Freytag.

Today, we’re diving into some golden nuggets from a conversation with Alex Freytag, the author of Stretch Not Snap: Create a Self-Funded Incentive Plan, End Employee Entitlement, and Get Your Vision Shared by All. If you’re ready to transform your business and elevate your team, you’re in for a treat.


Our conversation started with a crucial concept: the habits and systems that got you where you are will keep you there, but they might need tweaking to reach new heights. Alex stressed the importance of continuously evaluating and refining your approach to ensure you’re not stuck in a cycle of insanity—doing the same thing repeatedly and expecting different results. The key is to challenge your current systems and be open to change.

One major highlight was team dynamics, especially when someone is struggling. Alex emphasized the importance of addressing issues head-on. Sometimes, a one-on-one conversation is necessary, while other times, it’s best to tackle the problem within the team setting. The art lies in knowing the right approach for each situation. Think of it like coaching a sports team; just as Phil Jackson worked with the Bulls, leaders must know when to pull someone aside and when to foster healthy conflict within the group.

Drawing inspiration from Patrick Lencioni’s Five Dysfunctions of a Team, Alex spoke about the critical elements of team health: trust, healthy conflict, clarity, and buy-in. These elements create a robust foundation where teams can navigate difficult conversations and move towards collective results. If one team member struggles, it’s like the elephant in the room—it must be addressed promptly to maintain team health.

We’ve all heard that money isn’t everything, and Alex reaffirmed this. Today’s employees seek meaning, purpose, and growth over a paycheck. They want their careers to align with their personal values and dreams. As leaders, it’s our job to create a culture that resonates with these deeper motivations. Alex pointed out that a bad boss—someone who doesn’t provide enough attention, coaching, or growth opportunities—is often why people leave organizations, even if they cite salary as a reason.

Even in our increasingly virtual world, Alex underscored the irreplaceable value of in-person interaction. Regular physical meet-ups, even if only once or twice a year, can significantly enhance team cohesion and health. Activities like escape rooms, dinners, or even axe throwing can foster a sense of belonging and strengthen team bonds. This human element is often missing in virtual settings, where conversations are usually all business.

We explored how leadership styles must adapt to different ages and backgrounds. Whether you’re dealing with a 23-year-old or a 55-year-old, the fundamentals remain the same: humility, genuine interest, and asking the right questions. Alex shared insights from Jim Collins’ concept of level five leadership, where a balance of humility and professional will is vital. Flexibility, purposeful engagement, and alignment with core values can make a significant difference in leading a diverse team.

One fascinating point Alex made was about testing your team’s limits by giving them more responsibility. When you elevate someone to a management role, it’s fantastic to see how they step up. They pay more attention, feel more crucial to the team, and think from a broader perspective. This sense of responsibility and the need to communicate effectively can fast-track their growth and engagement within the company.

Mike Fallat and Alex Freytag talk about the book Stretch Not Snap: Create a Self-Funded Incentive Plan, End Employee Entitlement, and Get Your Vision Shared by All.

Alex dropped some knowledge bombs with his book recommendations. One standout is Man’s Search for Meaning by Viktor Frankl, which offers profound insights into finding meaning and purpose. This book is a powerful tool for entrepreneurs and leaders looking to foster team resilience and motivation.

Alex’s insights culminate in the philosophy that leadership isn’t just about driving numbers; it’s about nurturing your team, aligning with their purpose, and continuously evolving your leadership style. Whether through refining habits, addressing team challenges, or fostering in-person interactions, the goal is to create a thriving, self-sustained organization.

Alex’s book Stretch Not Snap is a must-read for those looking to dive deeper. It’s available wherever you buy books, and there’s even an audible version for those who prefer to listen at 1.2x speed. You can also connect with Alex through his website,, to learn more about his coaching programs.

Get his book here:

About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Visit website for more information:

About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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