Aldo Spaanjaars and Sandrine Zerbib – Author of “Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty”

Unveiling the Wisdom of Dragon Tactics: A Conversation with Aldo Spaanjaars and Sandrine Zerbib

Mike interviews Aldo Spaanjaars and Sandrine Zerbib.

Aldo Spaanjaars and Sandrine Zerbib, authors of the insightful book, “Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty,” share their wisdom on the secrets behind the success of Chinese entrepreneurs and the invaluable lessons they bring to the global business stage.


The never-give-up attitude takes center stage as Aldo and Sandrine discuss its significance in the personal histories of successful Chinese entrepreneurs. Resilience, particularly during chaotic periods in China’s developmental history, is emphasized as a critical element. Success is not just about personal happiness; it’s a commitment to being a good citizen in society and a valuable asset to one’s own company. This attitude, combined with the teachings of Confucius, creates a unique blend that sets Chinese entrepreneurs apart.

Aldo shares anecdotes about Chinese CEOs constantly collecting new information during meetings, highlighting their relentless pursuit of knowledge. The authors point out the significant difference in the attitude towards failure between the West and China. In China, failure is viewed as an opportunity to learn and adjust, fostering a culture of experimentation, learning, and adaptability that drives the success of Chinese businesses.

Aldo and Sandrine shed light on the unique approach to risk in China, where taking risks is often considered necessary in a hyper-competitive and rapidly changing market. Chinese companies put products on the market before they are finished, using customer feedback to improve and stay ahead of the competition. The Chinese entrepreneurial mindset sees risk not as a barrier but as a strategic move to ensure survival and success.

The “wolf culture” concept is explored as a defining characteristic of early Chinese entrepreneurs. This culture revolves around collective success, loyalty to the pack leader, resilience, and the ability to seize opportunities. While the work-hard attitude may have evolved over generations, the core principles of the wolf culture remain deeply ingrained in the Chinese entrepreneurial spirit.

Mike Fallat, Aldo Spaanjaars, and Sandrine Zerbib talk about the book Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty.

The authors explain how Chinese entrepreneurs have developed processes to handle uncertainty effectively. Using examples like Alibaba’s complex replanning process during challenging times, they highlight the need for businesses to be open and alert in a fast-changing world. In the West, where the emphasis is often on shutting out noise and focusing, the Chinese approach encourages openness and agility to seize opportunities in a dynamic environment.

Aldo Spaanjaars and Sandrine Zerbib have provided a glimpse into the world of Chinese entrepreneurship in their book, “Dragon Tactics.” While not a step-by-step guide, the book offers valuable insights and tactics that can be adapted in Western environments. Each chapter concludes with practical applications for a global audience, making it a compelling read for entrepreneurs looking to navigate the uncertainties of the business world.

In the true spirit of unconventional strategies, this episode offers listeners a chance to explore valuable insights and gain a deeper understanding of the cultural nuances that shape the success of Chinese entrepreneurs. Aldo and Sandrine’s wisdom guides those eager to thrive in uncertainty and embrace the relentless pursuit of success in the ever-evolving landscape of entrepreneurship.

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

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About Dreamstarters Publishing

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

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