Mike interviews William Poundstone.
Get ready to soak in some game-changing knowledge as we unravel the mysteries of pricing psychology. In the latest episode, I enjoyed sitting with the brilliant William Poundstone, the mind behind “Priceless: The Myth of Fair Value and How to Take Advantage of It.” Strap in because we’re about to dissect the secrets of price science and negotiation tactics that can elevate your business game to new heights!
William took a fascinating journey through the complex world of pricing psychology. We explored the influence of the first number named in a negotiation and how it sets the entire tone for the deal. Forget what you thought you knew – being the first to throw out a number gives you the upper hand, establishing control over the entire negotiation.
Surprising, right? We even debunked the myth that asking the other party for their price is the way to go. William’s insights on this had my mind doing backflips.
William shared a bombshell concept – the power of anchoring. We delved into studies proving that the first number mentioned profoundly impacts the final negotiated price. Picture this: you want to be the conductor leading the negotiation orchestra, setting the stage for the entire performance.
Forget the conventional wisdom – William’s insights challenged the norm and had us rethinking negotiation strategies.
The philosophy of giving before asking. Whether it’s Gary Vee’s philosophy or a principle from Benjamin Franklin, William reinforced that doing someone a favour builds a sense of obligation. This psychological quirk can be harnessed to your advantage in negotiations and business relationships.
William tantalized us with a sneak peek into the update of his book “Fortunes Formula.” This scientific gambling formula, associated with the legendary Claude Shannon, has a rich history dating back to the 1950s. Initially rejected by economists, it’s finally getting the recognition it deserves. Exciting news – the update is dropping next year!
We explored the peculiar world of text messages charging money while emails remain free. It’s a classic case of creating perceived value for something as simple as a text message. William shared the wisdom of creating price structures instead of just prices, using Starbucks’ three coffee sizes as a prime example.
Colors play a pivotal role in influencing consumer behaviour. Red grabs attention, and green is associated with money. We delved into the impact of colours on consumer perception. Pro tip: If you want people to think about bargains or good deals, incorporate some green – just like William’s book!
William dropped the mic with crucial advice: go with price science, not just gut feelings. With the internet making A/B testing a breeze, you can experiment to find the sweet spot for your prices. 2024 is the year to level up your pricing game. Dive into “Priceless” for a front-row seat to the secrets of price science.
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
[{"id":2088,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential\/","name":"greg-crabtree-author-of-simple-numbers-straight-talk-big-profits-4-keys-to-unlock-your-business-potential","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-121838.png","alt":""},"title":"Greg Crabtree - Author of \"Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential\"","excerpt":"","content":"Mike interviews Greg Crabtree. In this episode of Million Dollar Stories, I had the pleasure of sitting down with Greg Crabtree, who's spent his life","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 6, 2024","dateGMT":"2024-09-06 12:00:00","modifiedDate":"2024-09-05 15:20:53","modifiedDateGMT":"2024-09-05 15:20:53","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":46},"status":"publish"},{"id":2078,"link":"https:\/\/blog.milliondollarbookagency.com\/richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life\/","name":"richard-walsh-author-of-escape-the-owner-prison-the-contractors-new-way-to-scale-regain-control-and-fast-track-growth-while-loving-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-04-123500.png","alt":""},"title":"Richard Walsh - Author of \"Escape the Owner Prison: The Contractors new way to scale, regain control and fast track growth while loving life\"","excerpt":"","content":"Mike interviews Richard Walsh. Imagine this: you\u2019re sitting in a coffee shop, sipping on a latte, and out of the blue, you check your bank","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Sep 5, 2024","dateGMT":"2024-09-05 12:00:00","modifiedDate":"2024-09-04 23:26:22","modifiedDateGMT":"2024-09-04 23:26:22","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":21},"status":"publish"},{"id":2056,"link":"https:\/\/blog.milliondollarbookagency.com\/d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple\/","name":"d-f-hart-author-of-accounting-for-authors-financial-analysis-budgeting-costs-and-margin-made-simple","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/DF-Hart.png","alt":""},"title":"D.F. Hart - Author of \"Accounting for Authors: Financial Analysis, Budgeting, Costs, and Margin Made Simple\"","excerpt":"","content":"Mike interviews D.F. Hart. In a recent episode of Million Dollar Stories, We had the pleasure of speaking with D.F. Hart, a force to be","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 16, 2024","dateGMT":"2024-08-16 15:53:15","modifiedDate":"2024-08-16 17:08:42","modifiedDateGMT":"2024-08-16 17:08:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":47},"status":"publish"},{"id":2032,"link":"https:\/\/blog.milliondollarbookagency.com\/david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are\/","name":"david-schloss-author-of-the-new-mba-how-to-build-a-business-that-you-love-and-take-control-of-your-finances-without-losing-who-you-are","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-123041.png","alt":""},"title":"David Schloss - Author of \"The New MBA: How to Build a Business That You Love and Take Control of Your Finances Without Losing Who You Are\"","excerpt":"","content":"Mike interviews David Schloss. When we talk about entrepreneurship, it\u2019s easy to get caught up in the buzzwords, the big dreams, and the flashy Instagram","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 8, 2024","dateGMT":"2024-08-08 13:44:24","modifiedDate":"2024-08-08 13:44:27","modifiedDateGMT":"2024-08-08 13:44:27","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":8},"status":"publish"},{"id":2005,"link":"https:\/\/blog.milliondollarbookagency.com\/gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy\/","name":"gerald-everett-jones-author-of-white-collar-migrant-worker-making-your-way-in-the-gig-economy","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-07-120043.png","alt":""},"title":"Gerald Everett Jones - Author of \"White-Collar Migrant Worker: Making Your Way in the Gig Economy\"","excerpt":"","content":"Mike interviews Gerald Everett Jones. Today, we\u2019re diving headfirst into the labyrinth of the gig economy with none other than Gerald Everett Jones. If you\u2019ve","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:13:19","modifiedDate":"2024-08-08 13:18:06","modifiedDateGMT":"2024-08-08 13:18:06","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":25},"status":"publish"},{"id":2024,"link":"https:\/\/blog.milliondollarbookagency.com\/alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis\/","name":"alexander-ohnemus-author-of-accounting-fundamentals-and-applications-thesis","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/08\/Alexander-Ohnemus.png","alt":""},"title":"Alexander Ohnemus - Author of\u00a0 \"Accounting Fundamentals and Applications Thesis\"\u00a0","excerpt":"","content":"Mike interviews Alexander Ohnemus. On this episode of Million Dollar Stories, we had the distinct pleasure of sitting down with Alexander Ohnemus, who embodies the","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Aug 7, 2024","dateGMT":"2024-08-07 15:12:15","modifiedDate":"2024-08-07 15:12:17","modifiedDateGMT":"2024-08-07 15:12:17","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":26},"status":"publish"},{"id":2000,"link":"https:\/\/blog.milliondollarbookagency.com\/randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life\/","name":"randy-gage-author-of-radical-rebirth-kill-off-the-old-you-and-create-a-new-life","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Randy-Gage.png","alt":""},"title":"Randy Gage - Author of \"RADICAL REBIRTH: KILL OFF THE OLD YOU AND CREATE A NEW LIFE\"","excerpt":"","content":"Mike interviews Randy Gage. Ever feel like you're trapped in a cage of your own making, living a life that doesn't quite hit the mark?","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 29, 2024","dateGMT":"2024-07-29 15:02:46","modifiedDate":"2024-07-29 16:02:37","modifiedDateGMT":"2024-07-29 16:02:37","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1983,"link":"https:\/\/blog.milliondollarbookagency.com\/jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills\/","name":"jill-burk-author-of-real-financial-health-for-wellness-businesses-transform-your-practice-and-your-life-from-struggling-to-thriving-in-just-30-days-with-simple-tips-and-skills","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Jill-Burk.png","alt":""},"title":"Jill Burk - Author of Real Financial Health for Wellness Businesses: Transform your practice and your life from struggling to thriving in just 30 days with simple tips and skills","excerpt":"","content":"Mike interviews Jill Burk. In this episode of Million Dollar Stories, we talked to the incredible Jill Burk about her game-changing book, \"Real Financial Health","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:49:44","modifiedDate":"2024-07-26 16:49:47","modifiedDateGMT":"2024-07-26 16:49:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":35},"status":"publish"},{"id":1971,"link":"https:\/\/blog.milliondollarbookagency.com\/greg-filbeck-author-of-working-capital-management-concepts-and-strategies\/","name":"greg-filbeck-author-of-working-capital-management-concepts-and-strategies","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/greg-filbeck.png","alt":""},"title":"Greg Filbeck - Author of \"Working Capital Management: Concepts And Strategies\"","excerpt":"","content":"Mike interviews Greg Filbeck. In this episode of \"Million Dollar Stories,\" we had the pleasure of diving deep into finance and investment with Greg Filbeck.","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 26, 2024","dateGMT":"2024-07-26 16:47:48","modifiedDate":"2024-07-26 16:47:51","modifiedDateGMT":"2024-07-26 16:47:51","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":24},"status":"publish"},{"id":1937,"link":"https:\/\/blog.milliondollarbookagency.com\/darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners\/","name":"darrell-mullis-author-of-the-accounting-game-learn-the-basics-of-financial-accounting-as-easy-as-running-a-lemonade-stand-basics-for-entrepreneurs-and-small-business-owners","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Darrell-Mullis.png","alt":""},"title":"Darrell Mullis - Author of \"The Accounting Game: Learn the Basics of Financial Accounting - As Easy as Running a Lemonade Stand (Basics for Entrepreneurs and Small Business Owners)\"","excerpt":"","content":"Mike interviews Darrell Mullis. Imagine a room filled with eager entrepreneurs, each with a burning desire to understand the financial backbone of their businesses. They","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 10, 2024","dateGMT":"2024-07-10 15:06:04","modifiedDate":"2024-07-10 15:06:07","modifiedDateGMT":"2024-07-10 15:06:07","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":38},"status":"publish"},{"id":1933,"link":"https:\/\/blog.milliondollarbookagency.com\/norman-bacal-author-of-never-stop-change-your-life-advance-your-career-take-charge\/","name":"norman-bacal-author-of-never-stop-change-your-life-advance-your-career-take-charge","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/norman-bacal.png","alt":""},"title":"Norman Bacal - Author of \"NEVER STOP: Change Your Life-Advance Your Career (Take Charge)\"\u00a0","excerpt":"","content":"Mike interviews Norman Bacal. Welcome to the milestone 300th episode of the Million Dollar Book Stories podcast! Today, we're diving deep into the world of","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 9, 2024","dateGMT":"2024-07-09 15:06:12","modifiedDate":"2024-07-09 15:06:15","modifiedDateGMT":"2024-07-09 15:06:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":40},"status":"publish"},{"id":1929,"link":"https:\/\/blog.milliondollarbookagency.com\/corey-rosen-author-of-your-story-well-told-creative-strategies-to-develop-and-perform-stories-that-wow-an-audience-how-to-sell-yourself\/","name":"corey-rosen-author-of-your-story-well-told-creative-strategies-to-develop-and-perform-stories-that-wow-an-audience-how-to-sell-yourself","thumbnail":{"url":"https:\/\/blog.milliondollarbookagency.com\/wp-content\/uploads\/2024\/07\/Johan-Fourie.png","alt":""},"title":"Corey Rosen - Author of \"Your Story, Well Told: Creative Strategies to Develop and Perform Stories that Wow an Audience (How To Sell Yourself)\"","excerpt":"","content":"Mike interviews Corey Rosen. In a recent insightful episode, Corey Rosen shared his expertise on storytelling and its transformative power in personal branding and communication.","author":{"name":"Bookman Forever","link":"https:\/\/blog.milliondollarbookagency.com\/author\/mdbapodcast\/"},"date":"Jul 3, 2024","dateGMT":"2024-07-03 19:11:26","modifiedDate":"2024-07-03 19:11:29","modifiedDateGMT":"2024-07-03 19:11:29","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>","space":"<a href=\"https:\/\/blog.milliondollarbookagency.com\/category\/podcasts\/\" rel=\"category tag\">Podcasts<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":19},"status":"publish"}]