Mike interviews Joseph Gulesserian.
Business school teaches you a lot about strategy, finance, and the so-called fundamentals of economics. But let me tell you something I’ve learned from the real-world grind of turning passion into profit: textbooks don’t have all the answers. That’s precisely why Joseph’s book is a must-read – it bridges the gap between theory and reality in a practical, actionable way, and it doesn’t take a Ph.D. to understand.
When you dive into Joseph’s book, you’re in for a wake-up call. This isn’t economics sugar-coated for the classroom; this is the raw truth. He challenges some of the biggest myths in traditional economic education. Too often, we’re taught to believe in models and predictions disconnected from how money flows. The reality? Economics doesn’t always work like a chart or a spreadsheet. It’s human behaviour, power, and influence. It’s messy and unpredictable, and it doesn’t always add up. Joseph’s practical approach hits you with the reality that these financial models are often just theories—some that fail miserably when put to the test of real-world application.
The book’s tagline might as well be: “Here’s what they didn’t tell you.” Because that’s precisely what it does—it shines a light on what’s deliberately left out in standard curriculums. For example, he dives into concepts of debt, inflation, and even geopolitics that can shape economies more profoundly than any supply-and-demand curve can predict. In our chat, he gave examples of how today’s entrepreneurs need to wake up to these forces’ impact on their businesses, investments, and futures.
As a guy who values freedom above almost everything, I loved this angle. See, economics isn’t just something you need to pass a course on; it’s the foundation of your decisions, your power to act, and your ability to adapt to changing markets. Joseph stresses that entrepreneurs need to be more than just business-savvy; they must be financially fluent. He argues that when you understand the bigger economic picture, you’re not just another player in the game but a contender. You know when to take a risk, where to put your money, and, just as importantly when to pull back and wait for better opportunities.
I see too many entrepreneurs who feel paralyzed because they’re stuck in this mindset where they’re afraid of what they don’t understand. They rely on ‘experts’ to steer them in the right direction, often to their detriment. Joseph’s take? Arm yourself with practical economic knowledge so you don’t become a victim of ignorance. You don’t need a degree to do this; you just need a drive to understand how things work.
Let’s talk about what Joseph drove home: the difference between academia and action. Textbooks teach you the mechanics but don’t give you the muscle. The business world isn’t waiting for you to ace your exams – it’s about surviving, adapting, and thriving in a constantly changing landscape. Joseph’s book and our conversation dig deep into this divide, exposing the flaws in traditional business education and showing why it’s essential to go beyond the classroom to create something that lasts.
What impressed me most about Joseph’s approach is his demystifying complex ideas, making them accessible to anyone who wants to succeed in today’s economy. His book offers insight into the kind of knowledge that doesn’t just keep your business afloat but gives it room to thrive even when times get tough. That’s a skill they don’t teach you in school, but one that’ll serve you better than any degree if you aim for financial freedom and real, tangible success.
So what’s the takeaway here? Joseph’s message is clear: be vigilant, be educated, and, most importantly, be aware of the bigger picture. No one will hold your hand, and the conventional wisdom is often as flawed as it is comforting. The real advantage comes from understanding what they don’t teach you, from seeing past the surface and questioning the ‘why’ behind every financial trend and every economic shift.
Our conversation was packed with insights that can shift your approach to business, money, and risk. The bottom line? Real learning doesn’t end when you walk out of a classroom. For those willing to question, dig deeper, and embrace a more hands-on understanding of economics, there’s a lot more out there than the walls of a school can teach.
This episode and Joseph’s book are more than just resources – they’re tools. Tools to cut through the clutter, get to the heart of economic truth and build a business that doesn’t just survive but flourishes in any climate. If you’re an entrepreneur ready to stop taking things at face value and start building a mindset of freedom and foresight, then start here. Listen to the episode, grab the book, and take control of the economics that matter most: your own.
Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.
Visit website for more information: https://www.milliondollarbookagency.com/
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